Under Armour Drops New HOVR Phantom Pack for March Madness

Celebrating six NCAA teams.

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Footwear
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To celebrate this year’s March Madness, Under Armour has revealed six new colorways of its HOVR Phantom silhouette. Each of the new versions is inspired by an NCAA team, with Maryland, Wisconsin, Auburn, Notre Dame, Cal, and UCLA all getting the special treatment.

The new colorways all feature a gradient effect across the upper, which is also replicated along the midsole. The midsole also features a speckled pattern, which references a similar theme across the laces. All six sneakers come with the brand’s new Energy Web cushioning technology as well as a sock-like upper and contrasting Under Armour branding. The NCAA-themed colorways are all available for $130 USD from the Under Armour store.

Nike has also revealed a celebratory March Madness sneaker, with a new Kobe AD colorway.

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