Pharrell Williams and A Tribe Called Quest prevail their longstanding relationship in a special apparel collaboration for Billionaire Boys Club. The partnered range is comprised of limited edition outerwear, graphic hoodies, T-shirts and other co-branded merchandise. To tease the upcoming collection, the duo released an image of a model clad wearing a tonal white hoodie that spotlights ATCQ’s signature stick figures emblazoned on top of the famous “Billionaire” logo. Not to mention, Consequence took to Instagram to flaunt a leather varsity jacket from the range (below).
“This collab happened really fast. It literally happened right after the GRAMMY nominations were announced and he [Pharrell] made that statement,” Consequence told Complex in regards to the collaboration. “He and I had been talking about other things. When we saw what happened with the GRAMMYs, we were like, ‘Let’s turn this into a lemonade stand instead of worrying about the lemons.’” Last November, Q-Tip shared a series of videos directed to the GRAMMYs board for not having nominated ATCQ’s We Got It From Here… Thank You 4 Your Service.
A Tribe Called Quest and Billionaire Boys Club’s capsule will be available starting March 13 at BBC’s New York flagship alongside ATCQ’s official website. Stay tuned for more looks as well as official pricing details.
Not long ago, Billionaire Boys Club EU joined forces with Alpha Industries on a limited NASA MA-1 Flight Jacket.
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