Brand Mascots Get Redesigned for Women's Day

From Dreamworks to Pringles.

Design
18,292 Hypes 27 Comments

In line with McDonald’s inverting its golden arches for International Women’s Day, progressive agency Creative Equality has replaced a number of iconic male mascots with women. As CEO and founder of Creative Equality Ali Hanan notes, “It’s not a big leap to work out male design directors will have shaped many of these famous brands icons, since just 11.5 per cent of design directors are women.” Some of the most recognizable characters in branding, like the fishing Dreamworks child, Monopoly Man and mustachiod Pringles mascot have been swapped with their female counterparts, offering a dramatic contrast to the original characters in the name of exposing “unconscious bias.” As Hanon explained, “We’re not attacking any of these brands personally of course, but we wanted to show a variety of examples to get people celebrating IWD and thinking about the need for more women.”

Check out the gifs in action over on Dezeen’s site. Recently, we tackled the issue of sexism in streetwear.

Read Full Article

What to Read Next

Burger King Apologizes for Saying 'Women Belong in the Kitchen'
Food & Beverage

Burger King Apologizes for Saying 'Women Belong in the Kitchen'

The tweet sparked discussion about how and why strategies like these miss the mark.

LEGO Celebrates International Women's Day With Amelia Earhart Airplane Set
Design

LEGO Celebrates International Women's Day With Amelia Earhart Airplane Set

Meeley soars once more.

Nike's Air Force 1 "Red Plum" Honors the Enduring Spirit of Mexican Women
Footwear

Nike's Air Force 1 "Red Plum" Honors the Enduring Spirit of Mexican Women

Releasing ahead of International Women’s Day.


3.PARADIS Pays Homage to the Women in Its Life, and You Should Too
Fashion

3.PARADIS Pays Homage to the Women in Its Life, and You Should Too

Dropping a T-shirt for International Women’s Day, with all proceeds being donated to The Shoebox Project.

Bones Travels Europe in "HolySmokes" Music Video
Music

Bones Travels Europe in "HolySmokes" Music Video

The music was produced by Nightmare Nasty while the cinematography was handled by Adetue.

Gucci Mane and Young Thug Battle to Sign Gunna on Twitter
Music

Gucci Mane and Young Thug Battle to Sign Gunna on Twitter

Gucci offers up $1 million USD and Thugger intervenes.

Starbucks' Earl Grey Tea Cream Frappuccino Might Be One of Its Best Yet
Food & Beverage

Starbucks' Earl Grey Tea Cream Frappuccino Might Be One of Its Best Yet

There’s a slight catch though.

U.S. Credit Card Debt Now Over $1 Trillion USD for the First Time
Fashion

U.S. Credit Card Debt Now Over $1 Trillion USD for the First Time

The perils of purchasing with plastic.

The Leica M Monochrom "Stealth Edition" Will Run You Over $15,000 USD
Tech

The Leica M Monochrom "Stealth Edition" Will Run You Over $15,000 USD

Matte black with glow-in-the-dark detailing.


Marino Infantry Adds New Floral & Skull Hoodies to Online Shop
Fashion

Marino Infantry Adds New Floral & Skull Hoodies to Online Shop

More signature designs from A$AP Ant’s skate line.

Beach House Announces New Album and Shares Mind-Bending Video for "Dive"
Music

Beach House Announces New Album and Shares Mind-Bending Video for "Dive"

Their first official release since 2015.

Marino Infantry's Benji Blue & K$upreme Unleash New Track, "HA"
Music

Marino Infantry's Benji Blue & K$upreme Unleash New Track, "HA"

The Sailing Team x Marino Gang.

‘The Sopranos’ Prequel Film Is in the Works
Entertainment

‘The Sopranos’ Prequel Film Is in the Works

Co-written and produced by series creator David Chase.

New Balance 574 Gets Embellished with Swarovski Crystals
Footwear

New Balance 574 Gets Embellished with Swarovski Crystals

12 iced out iterations.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.