Wood Wood & Champion Reunite on Sports-Themed Capsule
Referencing the emotional experience of playing or watching sports.
Copenhagen’s Wood Wood has continued its longstanding collaboration with Champion with a new athletic-inspired capsule. Following on from the two brands’ dual-branded Fall/Winter 2018 collection, the Spring/Summer 2018 release sees Wood Wood mix Champion’s collegiate and athletic heritage with a series of emotion-influenced phrases.
The capsule features classic sportswear staples including hoodies, sweatshirts and T-shirts, which have come in colors usually associated with the Fall months, in line with Wood Wood’s mainline Spring/Summer 2018 collection. Elsewhere, the typography featured on the pieces sees words linked to the emotional experience of playing or watching sports — such as “Drama,” “Euphoria,” and “Magic” — used on otherwise simple pieces. One of the pieces comes with the words “Madness” and “Mayhem,” a motif that also appeared in Wood Wood’s most recent collaboration with adidas Originals. The Champion collaboration is set to drop at Wood Wood stores on February 15, before reaching global stockists on February 24.
For more from Champion, take a look at the brand’s cozy Spring/Summer 2018 lookbook.
