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Champion U.S.A. is an American clothing manufacturer, specializing in sportswear founded as Champion Athleticwear in 1919 by Simon Feinbloom and his sons Abraham and William in Rochestor, New York. Champion is currently the second-largest subsidiary brand under HanesBrands Inc., which originated from the Sara Lee Corporation. Champion also has a Japanese subsidiary line which is more lifestyle-oriented and boasts a retro collegiate aesthetic. Initially only producing sweaters, the Feinbloom sons diversified the product line to include tees, shoes and undergarments after Feinbloom’s death in 1920. In 1938, Champion patented its reverse weave technology, which is still utilizes in its products to this day. Throughout the ‘60s and ‘70s, Champion was the first in the sportswear industry to introduce such products as mesh sportswear, hoodies and sports bras, as well as establishing its current logo in 1969. In 1989, the Sara Lee Corporation acquired Champion, moving the brand to its global headquarters in Winston-Salem, North Carolina. Champion saw one of its defining moments at the 1992 Barcelona Olympics, when it supplied the uniforms for the USA Basketball “Dream Team,” as well as for the entire U.S. contingent in the 1994 Lillehammer Olympics, and again for the “Dream Team” in the 1996 Atlanta Olympics. Champion was the official supplier for the NBA until 2000, and official licensee to produce replica NFL jerseys 1999 - 2000.

Champion Drops a Range of Cozy Sneakers for Fall 2017
MoMA Marks Upcoming Fashion Exhibition With Rick Owens and Issey Miyake Collabs
Here Are the 7 Best Products Dropping in Europe This Week
Off-White™ Teases Forthcoming c/o Champion Collaboration
Champion Celebrates First UK Store With Spoken Word Poetry by James Massiah
12 Product Drops You Don't Want to Miss This Week
BEAMS GOLF & Champion Connect on an Exclusive Sportswear Capsule
Champion and Shirt King Phade Team Up on an Exciting Capsule Collection


Seeks partnership with Paris label Vetements


Introduces Champion Vapor technology


Becomes the official performance apparel of the ESPN Wide World of Sports


Chosen as the official outfitter for Olympic basketball champion “Dream Team”


Invents iconic Reverse Weave Sweatshirt


Renamed to Champion Knitting Mills, Inc


Established as the Knickerbocker Knitting Company by brothers Bill and Abe Feinbloom in New York
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