The Weeknd & PUMA's Spring/Summer 2018 XO Collection Is Inspired by Travel
Meshing cultural influences with sportswear.
The Weeknd and PUMA look to keep their collaborative XO Collection riding on a high as the duo release images of its forthcoming Spring/Summer 2018 offering. Designed by the Starboy hitmaker himself, the range is centered around The Weeknd’s jet-setting lifestyle, which does well to marry different cultural influences, stylistic genres and timeframes.
Campaign images along with the accompanying video lookbook give way to strong sportswear styling with subtle military-inspired accents scattered throughout. Statement items include the red-hued half-zip pullover and the black puma-embroidered jacket. The pair also revamped their signature sneakerboot hybrid — creating the all-new XO Parallel 2.0 silhouette, which pairs an all-black upper with a gum-hued sole unit.
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