The Los Angeles-based streetwear imprint, DOPE, reels in budding rapper YFN Lucci to highlight its Spring/Summer 2018 collection. From its inception in 2007, the established label has had a strong symbiotic relationship with hip-hop culture, a notable reason for the inclusion of the “Boss Life” artist for the lookbook.
In reverence, the brand brandishes motifs akin to motorsports in a range of garments including tracksuits, jackets and hats. Black and white checker patterning is embedded in a few of these staples alongside “racer” red and blue which appear both separate and together on a selection of the offerings. Staying on-trend, the collection goes logo-heavy throughout the garments, with a touch of aesthetic embellishments brought by patchwork, embroidered signatures and Lucci’s opulence.