adidas Partners With Zound for Headphones Release

Coming in 2019.

Tech
4,943 Hypes 3 Comments

adidas has announced a partnership with Swedish technology company Zound Industries for a new joint project. Zound is best known as the company behind audio brands such as Marshall speakers and Urbanears headphones. The project which will run until 2024 will see Zound design, develop, manufacture, market, and sell headphones under the adidas name and logo.

Exact details of the partnership are unclear, although the first adidas headphones release is set to be at some point in 2019. Meanwhile, Zound Industries CEO Pernilla Ekman described it as a “licensing agreement” that enables the company to “further strengthen our position as a leader within the sport and lifestyle headphone segments.” Keep an eye out for the adidas headphones to arrive next year. In other headphone-related news, UNDEFEATED and Beats by Dre recently teased a new collaboration.

Read Full Article
Source
Business of Fashion
More

What to Read Next

AMI Rejoins Smiley for Feel-Good Graphic Goods
Fashion

AMI Rejoins Smiley for Feel-Good Graphic Goods

Hot weather clothes for him and her.

Demna Gvasalia Says Vetements Is "About the Street" in Recent Interview
Fashion

Demna Gvasalia Says Vetements Is "About the Street" in Recent Interview

He also touches on a few other topics such as elegance and risk.

An Extremely Rare Ferrari 250 GT Cabriolet Is Now up for Auction
Automotive

An Extremely Rare Ferrari 250 GT Cabriolet Is Now up for Auction

Only 40 were ever built.


If You Hate Lil Xan, He Still Loves You
Music 

If You Hate Lil Xan, He Still Loves You

Diego wants to raise awareness on the dangers of drug abuse.

New Balance Releases Boldly-Colored Made in U.K. “Prism” 1500 Pack
Footwear

New Balance Releases Boldly-Colored Made in U.K. “Prism” 1500 Pack

Made in the company’s Filmby factory.

Eckhaus Latta Reveals Clown-Themed Denim Campaign
Fashion

Eckhaus Latta Reveals Clown-Themed Denim Campaign

If you’re afraid of clowns, this one isn’t for you.

More ▾