Nike & Raheem Sterling Unveil Colin Kaepernick-Style Advert

Coming after Sterling spoke out against media racism in the UK.

By
Raheem Sterling Nike Football Campaign Manchester City
Nike
Sports
16,378 Hypes 18 Comments

Nike has unveiled its latest advert, featuring Manchester City and England footballer Raheem Sterling. The new campaign is reminiscent of Nike’s “Just Do It” campaign with Colin Kaepernick which was unveiled earlier this year. The black and white image of Sterling is overlaid with text reading “Speaking up doesn’t always make life easier. But easy never changed anything.”

The campaign comes after Sterling publicly spoke out against the UK media, and how coverage of young black players could “fuel racism an aggressive behaviour” following racist abuse by Chelsea supporters. Take a look at the new campaign imagery above.

For more football news, check out an exclusive editorial with Timothy Weah.

Read Full Article

You may also like

Lack of Guidance Pays Tribute to Raheem Sterling Through "Raheem on a Sterling" Project

Lack of Guidance Pays Tribute to Raheem Sterling Through "Raheem on a Sterling" Project

Raheem Sterling and Clarks Originals' Collaboration is an Ode to Jamaica

Raheem Sterling and Clarks Originals' Collaboration is an Ode to Jamaica

Colin Kaepernick's Nike "True to 7" Jersey Sells Out in Under a Minute

Colin Kaepernick's Nike "True to 7" Jersey Sells Out in Under a Minute

Nike Presents Monochromatic Colin Kaepernick "True to 7" Jersey

Nike Presents Monochromatic Colin Kaepernick "True to 7" Jersey

What to Read Next

Here Are the 10 Highest-Grossing iPhone Apps for 2018
Tech

Here Are the 10 Highest-Grossing iPhone Apps for 2018

Tinder made the list.
By /
21,800 Hypes   17 Comments
UPDATE: Offset Explains Why He Asked Cardi B to Take Him Back on Stage
Music

UPDATE: Offset Explains Why He Asked Cardi B to Take Him Back on Stage

Cardi responds to the incident on Instagram.
By /
213,594 Hypes   52 Comments
Timothy Weah: From the Big Apple to the City of Lights
Sports

Timothy Weah: From the Big Apple to the City of Lights

The young footballer rocks pieces from Hermès, Louis Vuitton and Dior in our exclusive editorial.
By /
6,443 Hypes   2 Comments
UNKLE - Runaway (Pointman Re-Edit)
Music

UNKLE - Runaway (Pointman Re-Edit)

UNKLE – Runaway (Pointman Re-Edit)
By /
119 Hypes   0 Comments
Vetements' New Range of Metal Accessories Have Arrived
Fashion

Vetements' New Range of Metal Accessories Have Arrived

Hardcore.
By /
13,772 Hypes   7 Comments
Balenciaga to Launch First Kering Eyewear Collection at DSM
Fashion

Balenciaga to Launch First Kering Eyewear Collection at DSM

A bold new endeavour.
By /
9,738 Hypes   8 Comments
More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Learn More ›