fragment design Rolls Out a Steiff Teddy Bearskin Rug
A playfully morbid take on the classic collectible.
Following collaborations with Japan’s Bikkuri Man and Starbucks, fragment design‘s next off-kilter collaboration may be its most outlandish of the year. For the winter season, the Japanese label has collaborated with teddy bear artisans Steiff for a special collectible. One of the German company’s signature teddy bears has been stretched out, paws akimbo, into a lighthearted recreation of a bearskin rug. Complete with a fragment design hangtag, the bear’s furry coat makes for a comfy floor covering, with the head situated to look up upon being laid flat. The slightly morbid design is undercut by the bear’s adorable expression and the quality craft that goes into the leather claws and precise shape.
The collaborative rug hits Dover Street Market outposts and Steiff’s web store on November 23.
