Glenfiddich Bridges Community and Culture in New Experimental Series
Via single malt selfies.
Scotland-based single malt whisky brand Glenfiddich aims to challenge the status quo in its “Dram Before The Gram” contest. Owned by William Grant & Sons in Dufftown, Glenfiddich has been critically-acclaimed for its aged traditional whiskies for over 132 years. Today, the brand attempts to bridge its community and culture via social media. Moving away from the social media tangent of the perfectly uneaten food selfies, Glenfiddich goes against the grain and encourages its community to snap a pic of the merriment your empty drink.
The Glenfiddich Experimental Series brings together the digital zeitgeist and young rebels to challenge the norm. Here’s how to enter:
1. Take a selfie or group pic with your “finished” empty drinks and of course to show it’s Glenfiddich.
2. Tag @glenfiddichwhisky.
3. Share it on Instagram using the hashtags from Thursday, November 1st — Friday 30th #DramBeforeTheGram #GlenfiddichSG.
Four of the most creative entries will win a bottle from its Experimental Series. Winners will be announced in the comment of the post first and will send a direct message via Glenfiddich FaceBook. Check out the Glenfiddich Singapore stockist for a location near you.
Open to Global readers. Must be 21 and over to apply. All prizes won by minors will be awarded to their parents or legal guardians on their behalf.
The maximum number of entries allowed during the Giveaway Period is one (1) per person. We are not responsible for lost, late, incomplete, invalid, unintelligible, illegible, misdirected or postage-due entries, which will be disqualified. By participating, all entrants agree to abide by these Official Giveaway Rules.
Please allow 6-8 weeks for prize delivery.
General contest rules/disclaimer can be found here.
