NOUS Taps ROKIT for Exclusive Capsule Collection
Weather resistant graphic goods.
NOUS, helmed by ex collete staffers, opened its doors on January 8 and rolled out a new collaboration with Chicago’s ROKIT soon after, focusing on graphic goods and unconventional textiles.
A tarpaulin poncho, hat and waist bag offer water resistance and futuristic flair, with the clear textile allowing for the grid pattern to show through. Each item boasts different branding: the bag features ROKIT’s logo, the hat is co-branded and the poncho features a large, full-color graphic, also seen on the rear of the collection’s two pigment-dyed long-sleeve shirts. Both shirts feature “ROKIT Par Nous Par Par Nous New Works” prints on the front, while a white hoodie shortens the slogan to “PNPN.”
Shop the collaborative range on ROKIT’s web store. Meanwhile, the French capital has been playing host to the many shows of Paris Fashion Week.
