JULIUS's Fall/Winter 2018 Lookbook Uses "Moody" Fashion to Send a Message
Inspired by the current political climate.
With past collections, JULIUS has cultivated a dark aesthetic through the use of stark colors, militaristic looks and industrial influences. Choosing to evolve the brand’s style instead of staying in the comfort zone, the label eschews the sharp cuts of its Spring/Summer 2018 lineup for a politically-motivated Fall/Winter 2018 drop.
Revolving around oversized, loose fits and a rebellious aesthetic, JULIUS’ Fall/Winter 2018 lookbook delivers a mix of progressive, punk-leaning offerings and bold styling choices. Opting out of the runway-centered approach traditionally associated with seasonal debuts, the JULIUS team linked up with London videographer Sharna Osborne to put together a digital package to properly showcase the Fall/Winter 2018 collection’s wares for the first time. For the range’s inspirations, the designers take their cues from recent current events, aiming to use “alternative” and “psychedelic” elements to create a body of work that conveys the spirit of culturally-driven resistance movements.
You can check out the JULIUS Fall/Winter 2018 lookbook above. For more on what motivates and influences JULIUS founder Tatsuro Horikawa, read through this 2017 SSENSE interview with him.