French label AMI introduces its relaxed SS18 campaign, shot on the streets of Paris. Light-hearted photos showcase the label’s relaxed looks for the upcoming warmer weather, with new sneakers and modern styling taking center stage.
Summertime staples like light-colored denim and button-up shirts are worn with exaggerated cuffs and style-bolstering accessories like neckerchiefs, long belts, oversized sunglasses and the brand’s new chunky sneakers, personalizing the otherwise understated looks. Graphic T-shirts reading “From Paris With Love” and “Amicalement” (“friendly” in French) offer an effortless alternative to the floral and single or bi-color shirts. Outerwear comes in the form of colorful trucker jackets, trench coats and a leather jacket, ideal for cool summer evenings.
Expect AMI’s SS18 collection to fully arrive at stockists in the coming months. For more casual European style, check out Léon Bara Fall/Winter 2018.