H&M to Recycle Offensive Hoodie, Parent of Model States "Get Over It"

The hoodie has been pulled from store shelves amidst public outcry.

Fashion
398,190 Hypes 184 Comments

Fast-fashion giant H&M started off 2018 on the wrong foot, facing intense public scrutiny after an image of a black child modeling an offensive hoodie was found on its web store. Now, statements have emerged from both the company itself and the child’s mother.

On the morning of January 9, an image of a black child wearing a hoodie emblazoned with “Coolest Monkey in the Jungle” was blasted by the public, with luminaries including Sean “Diddy” Combs and Questlove taking to Twitter to call out the Swedish company as both The Weeknd and G-Eazy dropped their collaborations with the mega-retailer.

Today, H&M issued a letter of apology, specifying the issues and taking responsibility for the insensitive styling: “This incident is accidental in nature, but this doesn’t mean we don’t take it extremely seriously or understand the upset and discomfort it has caused. We have taken down the image and we have removed the garment in question from sale. It will be recycled. We will now be doing everything we possibly can to prevent this from happening again in future. Racism and bias in any shape or form, conscious or unconscious, deliberate or accidental, are simply unacceptable and need to be eradicated from society. In this instance we have not been sensitive enough to this agenda.”

Meanwhile, the child model’s mother responded to the drama on Facebook. A few screenshots have surfaced of her comments, which include “stop crying Wolf all the time, unnecessary issue here … get over it.” Reportedly, her and her son are from Kenya but based in Sweden. Check out the screenshot below and sound off with your thoughts in the comments.

Read Full Article

What to Read Next

H&M Launches Free Suit Rental Service
Fashion

H&M Launches Free Suit Rental Service

Helping you dress your best for 24 hours, without charge.

H&M Is Laying Off More Than 1,000 Staff in Spain
Fashion 

H&M Is Laying Off More Than 1,000 Staff in Spain

H&M said it plans to close 350 stores globally this year, with 30 of those stores being in Spain.

Arsenal's Héctor Bellerín Champions Sustainability and Minimalism for Menswear Capsule with H&M
Fashion

Arsenal's Héctor Bellerín Champions Sustainability and Minimalism for Menswear Capsule with H&M

HYPEBEAST caught up with the Spanish footballer to speak about his inspiration, ethical practices and design approach for the collection.


H&M Announces Simone Rocha As Next Designer Collaborator
Fashion

H&M Announces Simone Rocha As Next Designer Collaborator

The Irish fashion designer’s collaborative line will include womenswear, menswear and childrenswear.

Goodhood & BEAMS T Pay Tribute to Iconic British Musicians With Ryo Kaneyasu
Fashion

Goodhood & BEAMS T Pay Tribute to Iconic British Musicians With Ryo Kaneyasu

Featuring images of Ian Curtis, Blur and Morrissey.

Hayao Miyazaki Teases New Anime 'Boro The Caterpillar'
Entertainment

Hayao Miyazaki Teases New Anime 'Boro The Caterpillar'

Showing exclusively at the Ghibli Museum.

New Samsung Devices Will Offer FM Radio
Tech

New Samsung Devices Will Offer FM Radio

FM access could prove to be useful during public emergencies.

UPDATE: Joe Budden Doesn't Believe Eminem Dissed Him on "Chloraseptic (Remix)"
Music

UPDATE: Joe Budden Doesn't Believe Eminem Dissed Him on "Chloraseptic (Remix)"

This could get interesting.

Lil Uzi Vert's "Live It Up (Countin' Money)" Leaks
Music

Lil Uzi Vert's "Live It Up (Countin' Money)" Leaks

New Uzi alert!


Hulu Says Netflix's Original Content Can't Compete With Its Own $20 Billion USD Budget
Tech

Hulu Says Netflix's Original Content Can't Compete With Its Own $20 Billion USD Budget

“Way too much is thrown around about $8 billion USD,” says Hulu’s CEO.

Stone Island's Spring/Summer 2018 Collection Gets the Spotlight in New Editorial
Fashion

Stone Island's Spring/Summer 2018 Collection Gets the Spotlight in New Editorial

Technical garments galore.

Nike Drops Monochrome "Wolf Grey" Air Max 1 Colorway
Footwear

Nike Drops Monochrome "Wolf Grey" Air Max 1 Colorway

The anniversary might be over, but the drops continue.

Uniqlo More Profitable Overseas Than in Japan
Fashion

Uniqlo More Profitable Overseas Than in Japan

Parent company Fast Retailing posted record-breaking Q1 sales.

Watch Future & Young Thug Takeover a Group Home in New Video for "All Da Smoke"
Music

Watch Future & Young Thug Takeover a Group Home in New Video for "All Da Smoke"

The first visual from ‘Super Slimey’ arrives.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.