UPDATE: H&M Called out for Offensive Hoodie Styling

The Weeknd plans to cut ties with the fast-fashion giant.

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UPDATE: The morning of January 9, H&M uploaded an apology to its main Instagram account, seen below:

January 8, 2018: Fast fashion giant H&M found itself in hot water January 7, when Twitter users noticed the questionable styling of a particular set of animal-themed hoodies.

A trio of children’s hoodies on the brand’s website seemed innocent enough, boasting a handful of playful animal-themed prints and patterns, until users scrolled to the third sweater. A hoodie bearing the slogan “Coolest Monkey In The Jungle” was styled on a young black child, while the other two were worn by white children. Twitter users quickly grilled H&M over the insensitive styling, resulting in the retailer pulling the photos from its site, though the hoodie is still available for sale. H&M spokeswoman Anna Eriksson responded, saying, “This image has now been removed from all H&M channels and we apologize to anyone this may have offended.”

Check out some initial reactions below.

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