While the underground scene’s new guard reigned supreme in Paris, the rapper’s Generation Gucci x ‘early life crisis’ event shut down SoHo.
The Whitaker Group retailer unveils its latest apparel capsule alongside new collaborations with Nike and Jordan Brand.
Drawing graphic cues from mid-century Americana, signage and retro food packaging motifs.
Presented by
Grown Alchemist
With its bespoke sensory spa activation at Tomorrowland in Belgium.
Presented by
Grown Alchemist
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Photographer
Tyler Glickman/HypebeastArt Direction
Maggie Waller/HypebeastStylist
Frederick Marfil/HypebeastMake-Up
Anne Kohlhagen/HypebeastModel
Desmend Wyer, Alena