Golden State Warriors Ink Record-Setting Three-Year, $60 M USD Jersey Sponsorship Deal With Rakuten

The largest-ever move of its kind.

By //Sports

The Golden State Warriors have signed a major jersey sponsorship deal with Japanese company Rakuten. As ESPN reports, the NBA championship team and Rakuten have agreed upon a three-year, $60 million USD deal — $20 million USD is allocated for each year — for advertising space on the authorized Warriors jerseys. This partnership between the two outfits currently holds the record for the single-largest “NBA advertising patch deal,” almost doubling the previous number held by second-spot holders the Cleveland Cavaliers.

“We saw an opportunity, given the visibility we were receiving,” reads a quote from Warriors chief marketing officer Bowers. “So we felt in order to grow our global vision, we had to be aligned with a global brand.”

Along with the money, the Warriors will rename their official practice facility the Rakuten Performance Center — six other official team buildings will also be renamed accordingly. Rakuten is also set to serve as the team’s primary “official e-commerce, video-on-demand and affiliate market partner.”

In an official statement, Warriors president Rick Welts had the following to share regarding this latest news:

“I’m thrilled that our deal did exactly what deals like this were intended to do when the league announced the program. We signed a partner we had never done business with before. We signed a big deal with an international player and, in turn, we’ve boosted the value of the NBA and the Warriors outside of North America.”

Overall, Rakuten is projected to bring in about “$32 to $37 million USD in equivalent advertising” as a result of this deal with the Golden State Warriors.

Read Full Article
Source
ESPN
Image Credit
NBC SPORTS
BasketballNBAGolden State WarriorsRakuten

You may also like

Converse Salutes Iconic NBA Teams With All-Over Print Chuck 70
Footwear 

Converse Salutes Iconic NBA Teams With All-Over Print Chuck 70

Featuring Rockets, Warriors and Cavaliers editions.
5,948 Hypes 5 Comments
Nick Young Talks Drake to adidas, His Most Hated Brand and More With Grailed
Fashion

Nick Young Talks Drake to adidas, His Most Hated Brand and More With Grailed

“Swaggy P” hints that Drizzy’s move to the Three Stripes is more than a rumor.
6,271 Hypes 8 Comments
Here's a Look Inside the Golden State Warriors' Facility Filled with Heat
Footwear

Here's a Look Inside the Golden State Warriors' Facility Filled with Heat

Starring Nick Young’s “Still Swaggy” Pro Model PE.
3,819 Hypes 1 Comments
Dior Homme SS19 Is Kim Jones's Love Letter to Timeless Luxury
Fashion

Dior Homme SS19 Is Kim Jones's Love Letter to Timeless Luxury

Elevating elegance with the likes of Matthew Williams, Yoon of AMBUSH and KAWS.
1,277 Hypes 0 Comments


What to Read Next

Stüssy to Open New Amsterdam Chapter Store With Patta Collaboration
Fashion

Stüssy to Open New Amsterdam Chapter Store With Patta Collaboration

The brand is switching up the look of its shops.

NikeLab's Zoom Fly SP Resurfaces In "Triple White" Coloring
Footwear

NikeLab's Zoom Fly SP Resurfaces In "Triple White" Coloring

A subtle attention-grab.

Dave Chappelle Wins First Emmy for His 'SNL' Trump Monologue
Entertainment

Dave Chappelle Wins First Emmy for His 'SNL' Trump Monologue

He did say, “America’s done it. We’ve actually elected an Internet troll as our president.”


Honda Combines Contemporary & Classic for Compact Urban EV Concept
Automotive

Honda Combines Contemporary & Classic for Compact Urban EV Concept

The Japanese giant’s latest all-electric vehicle is here.

Netflix Shares New Trailer for Psychological Horror-Thriller 'Gerald's Game'
Entertainment

Netflix Shares New Trailer for Psychological Horror-Thriller 'Gerald's Game'

An adaption of Stephen King’s 1992 novel.

Ski Mask the Slump God Returns With Another Trippy Video For "BabyWipe"
Music

Ski Mask the Slump God Returns With Another Trippy Video For "BabyWipe"

“I feel fantastic.”

More ▾