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Kendrick Lamar’s “i” Has Been Named the Official Anthem for the 2014-2015 NBA Season

MusicComments ⋅ 3 days ago
Two years after releasing his seminal debut album, good kid, m.A.A.d city, Kendrick Lamar continues to reap the benefits. The NBA has announced that Lamar’s latest single “i” has been named the official theme song for the forthcomin...

Which NBA Teams Have the Most Expensive Home Games for the Upcoming Season?

LifestyleComments ⋅ 3 days ago
With the NBA season set to officially begin next week, we take a look at the most expensive home games to attend for the upcoming ’14-’15 season. Combining the total family cost of four individuals with the average price of utility costs,...

The NBA Launches a Mitchell & Ness Collection Exclusively at LIDS

StyleComments ⋅ 12 days ago
The NBA and LIDS are kicking off the 2014-15 season with this exclusive Reflective XL Logo Snapback headwear collection by sportswear brand Mitchell & Ness. The assortment utilizes reflective materials in a variety of NBA teams and colors. What s...

LeBron James Ranked No.1 on Forbes’ List of Most Valuable Athlete Brands

LifestyleComments ⋅ Oct 9, 2014
Accolades continue to pile up for LeBron James. The 29-year-old, four-time NBA MVP now has the most valuable brand among his peers. According to Forbes, James’s empire is reportedly worth $37 million, after raking in $57 million off the court t...

NBA 2K15 “Yakkem” Trailer

EntertainmentComments ⋅ Aug 26, 2014
With the 2014-15 NBA season quickly approaching, 2K Sports reveals its latest trailer for NBA 2K15. Featuring reigning NBA MVP Kevin Durant on the cover, the latest installment of the NBA 2K franchise boasts over 5,000 new animations to provide the m...

NBA Denies It Wanted the Toronto Raptors to Fire Drake

LifestyleComments ⋅ Aug 18, 2014
Not too long after stepping into an ambassador position for his city’s team, the Toronto Raptors, Drake has become the topic of considerable discussion over his unauthorized ”public recruiting pitch.” Drake’s statement entaile...

LeBron James Hosts a Welcome Home Party of 30,000 in Akron

EventsComments ⋅ Aug 16, 2014
Last Friday, LeBron James was welcomed back home by 30,000 pairs of open arms at the University of Akron’s InfoCision Stadium, and today we present some footage of the event. Beginning with songs from local children, and ending with Skylar Grey...

Kyrie Irving Talks Shoes, the Number One Draft Pick and More

EntertainmentComments ⋅ Aug 7, 2014
When Kyrie Irving was drafted by the Cleveland Cavaliers with the first pick of the 2011 NBA draft it didn’t surprise anyone, but with injuries sidelining him during most of his brief collegiate career, there were plenty of questions as to whet...

LeBron James is Returning to Cleveland

StyleComments ⋅ Jul 11, 2014
Dan Gilbert’s letter, the boos of the Cleveland fans, and the burned jerseys are all in the past: after four seasons in Miami–including four consecutive trips to the NBA Finals and two championships–LeBron James is headed back to Cl...

Richard Swarbrick Animates The 2014 NBA Finals

ArtsComments ⋅ Jun 13, 2014
Having already delivered his artistic rendition to some of the greatest moments in NBA Finals and FIFA World Cup history, London-based artist/filmmaker Richard Swarbick applies his signature lens to the current Spurs-Heat rivalry. In a series that ha...

Polls: Who Will Win the 2014 NBA Finals?

EditorialComments ⋅ Jun 5, 2014
Year after year, my homies and I debate the same handful of questions at the start of the NBA season, among them, “Who’s coming out of the Eastern and Western Conferences?” As a self-loathing Orlando Magic fan I can regrettably say I have given the s...

Steve Ballmer Wins Clippers Bidding War with $2 Billion USD

EntertainmentComments ⋅ May 30, 2014
As they say, to the victor go the spoils. In this case, it’s an entire basketball team as former Microsoft CEO Steve Ballmer recently scored the Los Angeles Clippers after settling an intense bidding war with a record-breaking price of $2 billi...

Check Out the Top 10 Dunks of the 2013-2014 NBA Season

EntertainmentComments ⋅ Apr 22, 2014
Here’s a look at the best 10 dunks of the 2013-2014 NBA season. Highlights of the list include Clippers’ power forward Blake Griffin, who made the list twice at #10 and #5, the buzzer-beater by Tobias Harris of the Orlando Magic, and Pace...

NBA Star Damian Lillard’s Awkward New Foot Locker Ad with Karl Malone, Chris Webber and More

EntertainmentComments ⋅ Apr 16, 2014
Fresh off inking a new deal with adidas, Damian Lillard and Foot Locker have unveiled their newest ad ahead of the NBA playoffs. The video catches features Lillard along with former superstar athletes LaDanian Tomlinson, Barry Sanders, Chris Webber a...

Basketball, Sometimes: A Trip to The NBA All-Star Game in New Orleans

LifestyleComments ⋅ Mar 1, 2014
When I was a kid reading through Thrasher, a particular quote stuck out to me: “sometimes, skateboarding involves not skateboarding.” If there’s one thing I learned in my trip down to New Orleans for the 63rd NBA All-Star Game, it was that sometimes,...