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LeBron James is Returning to Cleveland

Dan Gilbert’s letter, the boos of the Cleveland fans, and the burned jerseys are all in the past: after four seasons in Miami–including four consecutive trips to the NBA Finals and two championships–LeBron James is headed back to Cl...

Richard Swarbrick Animates The 2014 NBA Finals

Having already delivered his artistic rendition to some of the greatest moments in NBA Finals and FIFA World Cup history, London-based artist/filmmaker Richard Swarbick applies his signature lens to the current Spurs-Heat rivalry. In a series that ha...

Polls: Who Will Win the 2014 NBA Finals?

Year after year, my homies and I debate the same handful of questions at the start of the NBA season, among them, “Who’s coming out of the Eastern and Western Conferences?” As a self-loathing Orlando Magic fan I can regrettably say I have given the s...

Steve Ballmer Wins Clippers Bidding War with $2 Billion USD

As they say, to the victor go the spoils. In this case, it’s an entire basketball team as former Microsoft CEO Steve Ballmer recently scored the Los Angeles Clippers after settling an intense bidding war with a record-breaking price of $2 billi...

Check Out the Top 10 Dunks of the 2013-2014 NBA Season

Here’s a look at the best 10 dunks of the 2013-2014 NBA season. Highlights of the list include Clippers’ power forward Blake Griffin, who made the list twice at #10 and #5, the buzzer-beater by Tobias Harris of the Orlando Magic, and Pace...

NBA Star Damian Lillard’s Awkward New Foot Locker Ad with Karl Malone, Chris Webber and More

Fresh off inking a new deal with adidas, Damian Lillard and Foot Locker have unveiled their newest ad ahead of the NBA playoffs. The video catches features Lillard along with former superstar athletes LaDanian Tomlinson, Barry Sanders, Chris Webber a...

Basketball, Sometimes: A Trip to The NBA All-Star Game in New Orleans

When I was a kid reading through Thrasher, a particular quote stuck out to me: “sometimes, skateboarding involves not skateboarding.” If there’s one thing I learned in my trip down to New Orleans for the 63rd NBA All-Star Game, it was that sometimes,...

Futura x Sprite “Breaking Through” for 2014 NBA All-Star Weekend Teaser

Keeping his heart in the streets, legendary artist Futura teamed up with beverage heavyweight Sprite to create three custom basketballs for the impending All-Star Weekend. The three pieces each attempt to illustrate the parallels between street cultu...

adidas Basketball Unveils 2014 NBA All-Star Uniforms

Inspired by both the city and culture of New Orleans are adidas Basketball’s uniforms for the upcoming 2014 NBA All-Star Game. Featuring a vibrant Mardi Gras color palette with shiny brass and metallic silver accents, the short-sleeved silhouet...

Jeremy Lin Officially Signs with adidas

adidas has officially announced Jeremy Lin as the latest signee to the Three Stripes brand. Financial terms of the deal were not disclosed but Lin will serve as an ambassador for the brand overseas and will play a part in the development of basketbal...

TNT x NBA “Future” | Video

TNT has produced this intriguing “Future” commercial which imagines an NBA in which the Thunder won the championship, Harden won the MVP award, and LeBron James finally entered the dunk contest. First rumored to be a fan-made clip, the TN...

NBA Live 14 Official “First Look” Trailer

It’s probably fair to say that EA Sports pretty much monopolizes the sports video games circuit, except where it is questioned by a rival company in one sport. Surely, this drives the designers crazy, not unlike a silver medal haunting a champi...

A Closer Look at Packer Shoes’ Reebok “Remember The Alamo” Time Capsule

We previously highlighted the Packer Shoes and Reebok collaboration on the Kamikaze II “Remember the Alamo” silhouette — an alluring iteration inspired by 1996 NBA All-Star Game and the vibrant colorways found on its jersey. Here, w...

Richard Swarbrick and ESPN Present The NBA Finals in Animation

The NBA Finals are an important, symbolic time in American culture. The success of one team out of many, triumphing against an entire league awaiting your downfall, plays perfectly into the idea of a ‘champion.’ As the Finals draw close with the fina...

Grantland: The Time Jalen Rose Dunked on Michael Jordan

Grantland takes us back to the younger years through the latest installment of their Story Time with Jalen Rose series. In this episode, Rose recounts his experience playing against a Wizards-era Michael Jordan. Watching Jordan play during his champi...