New Balance Officially Unveils Its New 574 Sport Model

Reimagining an icon.

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After getting a preview of the New Balance 574 Sport in a “Friends and Family” version back in June, and seeing it used as the base silhouette for a Ronnie Fieg x Dover Street x New Balance collaboration, the Boston-based footwear company has now officially unveiled the sneaker. The new 574S is a combination of the classic 574 performance and everything that a stylish modern day consumer wants aesthetically. Featuring a Fresh Foam cushioning and an Abzorb crash pad alongside slip-on entry, premium suede and mesh, NB took into account comfort and style in this redesign.

New Balance’s new 574S will drop in premium black and premium white nubuck on July 15 for $120 USD at newbalance.com and at select NB retailers worldwide.

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