New Balance Premieres the 574 Sport in NYC With Custom Coffee Carts

A series of pop-up shops for NYFW: Men’s.

By //Footwear

Not long ago, New Balance took the wraps off its all-new 574 Sport silhouette. The iconic model gets modernized with some innovative technology, spanning Fresh Foam cushioning, an Absorb crash pad with slip-on entry, and a premium mesh/suede construction. Furthermore, the Boston mainstay has fitted the low-top with a durable rubber outsole that is designed to withstand any sort of terrain. To top it all off, the 574S is dressed in two standalone colorways: premium black and white nubuck.

The off-road shoe will be displayed at a series of coffee-cart pop-up experiences as part of New York Fashion Week Men’s. Take a look at the imagery above, recapping some of the pop-up installations around the city.

A worldwide release is slated for July 15 with each pair retailing for approximately $120 USD.

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Photographer
Alfonso Cantarero/New Balance
New BalanceCoffeePop-Up ShopsNew Balance 574SNew Balance 574 Sport

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