"The Blue Bag": IKEA's New Video Is a Must-Watch for All FRAKTA Lovers
“The most hardworking bag in the world” turns 30.
IKEA‘s beloved FRAKTA bag has made a huge splash in today’s fashion domain. DIY aficionados have utilized the blue polypropylene accessory as a canvas to create face masks and hats, as well as Balenciaga Speed Trainer-inspired sneakers. The French luxury fashion house has even made its own copycat iteration.
To celebrate the 30th anniversary of the FRAKTA this year, IKEA just launched a video called “The Blue Bag” that basically sums up why the world continues to fall in love with its “design, function, and quality.”
Watch the video above and take a look at a few fun facts about the FRAKTA bag below.
• FRAKTA means “carry” in Swedish.
• To test it, someone weighing about 50 kilos stood inside the bag and we (IKEA) lifted it up to see if it would hold. It did.
• It can carry around 2,500 meatballs.
