BEAMS and McDonald's Have Dropped a Limited Edition Collaboration
Get it while it’s hot.
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With a limited edition capsule collection dropping today, iconic Japanese label BEAMS has linked up with fast food giant McDonald‘s on a new line of Big Mac merch. Featuring T-shirts, totes, caps and iPhone covers limited to 300 pieces of each item, the collaboration isn’t as strange as it might seem – after all, there isn’t always time for a home-cooked meal when you’re queuing for the next drop.
Starting at $35 USD and available now from Rakuten, the extremely limited BEAMS x McDonald’s is only the latest chapter in the history of fashion’s love affair with food.