hype cog

This Is What IKEA Thinks About Balenciaga’s Copycat Tote Bag

How do you identify the original?

Demna Gvasalia‘s Balenciaga has always thought outside the box, reappropriating cheap, simple everyday items and reimagining them into luxurious high-end pieces — think the Bazar bag. This season, the designer has taken another everyday staple that we’re all familiar with — the IKEA shopping bag — and made it into a $2,000 USD item, constructed of real leather. Well, the Swedish furniture behemoth has responded to the blatant ripoff of its beloved shopping bag, and pokes fun at the whole situation. Courtesy of Swedish advertising agency ACNE, check out the ad below. Shop the Balenciaga version here or cop a few of the IKEA ones for $0.99 USD.

IKEA Balenciaga Copycat Tote Bag Response

Image CreditIKEA/Balenciaga
Read Full Article

What to Read Next

HOT 97 Summer Jam 2017 Lineup: Migos, Lil Yachty, Joey Bada$$, DJ Khaled & More
WWE CEO and Pro Wrestler Vince McMahon Is Finally Getting His Own Biopic
Find out What Happens to Coachella's Large Art Installations After the Festival Ends
G-Dragon Announces 2017 World Tour
October's Very Own Drops Another Sportswear-Inspired Range for 2017 Spring/Summer
Load More
 
HYPES is a real time popularity metric informing readers of what is trending