DISTINCT LIFE and New Balance Team up to Celebrate 'Detroiters' TV Show

A clean 998 for the new comedy.

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Detroit-based creative agency DISTINCT LIFE has teamed up with New Balance to create a limited edition of a Made in the USA 998 for Comedy Central’s new show Detroiters. The comedy series follows Tim Cramblin (Tim Robinson) and Sam Duvet (Sam Richardson) who are two ad men trying to make it in the Motor City. Drawing inspiration from the office shared by the two protagonists, this 998 features premium suede in a deep oak and light cream while sporting embossed Detroiters logos on the heels and photos of the characters on the insole.

While no information on pricing and a release date have been announced, you can catch the show on Comedy Central Tuesday nights at 10:30 p.m. EST.

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