New Balance 998
A continued celebration of the silhouette’s 30th year anniversary.
In addition to the release of much-anticipated collaborations between JJJJound x New Balance, Bad Bunny x adidas, Chris Paul x Jordan Brand and more.
The coveted sneaker makes its return alongside the latest projects from AMBUSH x Nike, Rick Owens DRKSHDW x Converse and more.
“The C-Note represents all of us, it’s the universal language of exchange,” says Concepts creative director Deon Point. “Whether you’re old money or new money, you can relate.”
With cream accents throughout that add a vintage feel.
The kicks are fitted with bright pink pig suede overlays and golden yellow accents.
The chef and artist’s kicks are releasing alongside the Air Jordan 7 “White/Infrared,” Stüssy x Our Legacy x Converse Chuck 70 Hi and more.
Releasing in three installments, the collection features new takes on the 990v4, 990v6, 996 and 998 plus apparel.
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