Here's Your First Look at the New Balance MADE 1978

Today, New Balance releases the brand new MADE 1978 silhouette that draws inspiration from the classic 990 model that debuted in 1978 — hence the moniker. This fledgling low-top lifestyle sneaker was handcrafted in the Boston-based stalwart’s manufacturing facility in Norridgewock, Maine and is made up of only the finest textiles. The sleek shoe is fitted with a suede and leather upper alongside perforated details on the toe box and reflective “N” insignia. To top it off, the collar is done up in deconstructed leather. The most eye-catching attribute definitely goes to the Vibram® sole unit that was meticulously prepped and polished in the New Balance Brighton factory. In fact, the injection-molded sole is touted as lighter, more flexible, and even sturdier than other IMEVA soles.

“With the MADE 1978, we challenged ourselves with a new, innovative silhouette to offer the most relevant, modern style for our always-on-the-go consumer who appreciates the blend of function, fashion, sport and premium craftsmanship,” the company professed. “The MADE 1978 isn’t a conventional classic, it is the first MADE silhouette designed under our evolutionary concept, ‘Style of Your Life,’ and delivers versatility for the modern style seeker.”

Get a closer look at the New Balance MADE 1978 model above and expect an official rollout at select NB stockists on March 18 for approximately $150 USD.