Givenchy has finally announced that Clare Waight Keller will be the design house’s new artistic director. She replaces Riccardo Tisci who helmed the job for more than 12 years. Keller was previously Chloé’s creative director since 2011 and her resume also includes impressive stints at Ralph Lauren’s Purple Label, Tom Ford, Gucci, Calvin Klein and Pringle of Scotland.
Aesthetically, Keller’s designs echo romance, femininity as well as ’70s inspiration. This, of course, is a stark contrast to what Tisci has previously brought to the label — religious iconography, bold animal prints, striking patterns and directional silhouettes that have been favored by the pop star/hip-hop elite. Kanye West, Madonna and Beyoncé have been known to wear the label under Tisci.
BoF also mentions that Keller has no experience in haute couture, but her reputation in delivering shoes and handbags that turn into substantial profits could be the main factor for this move by Givenchy. It will definitely be interesting to see what Keller will bring to the forefront in terms of revamping the legacy brand’s identity in luxury.
Stay tuned with us as we find out more about this developing story.