Virgil Abloh’s OFF-WHITE label, hot on the heels of a collaboration with Kith, will present its next collection at Pitti Uomo. The announcement sees Abloh join J.W. Anderson as the second guest designer named for the event and because he’s showing in Florence, OFF-WHITE will not be part of the Paris schedule next season. Abloh spoke to Business of Fashion about the news saying “I’m honoured that Pitti recognised the work that I was doing in Paris and want to give me a platform. There’s an opportunity such as this one to take a traditional platform and offer a new take on it. It’s allowed me to have a more in-depth conversation with tailoring and how sartorial pieces can be worn on the street by a younger generation.”
Lapo Cianchi, Pitti Immagine’s director of communications and events said the following, “In a season that’s mixing the traditional hierarchies among fashion, streetwear and role distinctions, Virgil Abloh has transformed his own lifestyle into a successful brand, he has led Off-White to full stylistic maturity without, however, losing his, sometimes very crude and impudent, brashness that made his name in the beginning.”
The news marks a strong start to the year for the brand, with the aforementioned Kith collaboration and the highly-anticipated Nike Blazer Mid, which you can check out here.
- Business of Fashion
- Fabien Montique
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