Although enigmatic, Ryo Ishikawa is undoubtedly an iconic figure in Tokyo’s storied streetwear scene. Ishikawa made his mark by creating VANQUISH, a menswear label that offers a wide range of pieces ranging from casual to semi-formal all under the concept of progressive masculinity. Additionally, Ishikawa together with Hiroshi Fujiwara founded DENIM by VANQUISH & FRAGMENT. This label draws from the expertise of the two Japanese streetwear figures, specializing in street staples and denim. But most recently, Ishikawa has been focusing on Fxxking Rabbits or #FR2, his latest streetwear imprint that brings together the worlds of fashion and photography.
Fxxking Rabbits or #FR2 project has become know for its signature “Smoking Kills” motif and bold photography prints. The provocative campaign photos taken by Ishikawa have become a major part of the label’s aesthetic, as many fans have taken note of Ishikawa’s shots and focus on natural beauty. Although a relatively new label, Fxxking Rabbits embodies Ishikawa’s personal aesthetic and experience offering a familiar yet fresh take on streetwear.
Additionally, Fxxking Rabbits recently opened a new flagship store in Fukuoka and to the celebrate the label released a location limited hoodie along with its 2017 spring/summer collection. Check out the images from the store’s launch below and head here for a full look at Fxxking Rabbits 2017 spring/summer collection.
1-1-3 ISHII Building