Concepts and New Balance Team up for the 990v2 "Tyrian"

A deep purple hue fit for royalty.

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Concepts and New Balance have once again joined forces for a regal take on the 990v2 silhouette. The longstanding cohorts are now offering the low-top sneaker in a “Tyrian” purple iteration alongside a crisp white midsole for a smooth contrast. Not to mention, the lifestyle shoe is equipped with tortoiseshell lace locks as well as co-branded shoelace tips. As far as its construction goes, the upper is made out of premium suede that boasts numerous perforations.

Concepts New Balance 990v2 Tyrian

Take a look at the Concepts x New Balance 990v2 “Tyrian” above and expect a stateside release on March 10 online and at all Concepts retailers for approximately $220 USD.

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Keith Estiler Managing Editor, Hypeart

Keith Estiler is a New York-born curator, writer, and the Managing Editor of Hypeart, the contemporary art arm of Hypebeast. Based in NYC, Keith heads up editorial strategy at the intersection of contemporary art and culture, capturing the icons and outliers of both the local and international scenes. He has curated exhibitions worldwide, dedicated to championing the emerging voices and subcultures currently redefining contemporary visual culture.

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