Carhartt Work In Progress (WIP) just unlocked the doors of its brand new flagship store in New York City’s SoHo district. The workwear mainstay’s fledgling output is more sizeable than its old shop that was located just around the corner at 119 Crosby Street. As far as its interior design goes, the sleek boutique is fitted with neon and steel for a modern-industrial look.
Moreover, a slew of store exclusives and pieces from the brand’s 2017 spring/summer range are displayed throughout the space. In fact, the NYC-exclusive limited edition collection boasts four graphic tees designed by artists Ben Jones, Adam Rossiter, and Joe Garvey. Conclusively, new “neon” Carhartt WIP branding adorned on the wares perfectly complements the flagship’s stunning scheme.
Tour Carhartt WIP’s new flagship above and head over to the company’s official website to learn more.
- Keith Estiler/ HYPEBEAST
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