The adidas UltraBOOST Will Soon Be Available for Online Customization
The popular model is set to join the mi adidas roster.
adidas is looking to expand its mi adidas roster by soon adding the popular UltraBOOST model for customizations online. adidas Senior Concept Creator Federico Maccapani teased images of different color renditions of the coveted models on his Instagram with the caption, “Happy to announce that @adidas ultraBOOST is landing on miadidas VERY SOON! Soon You’ll Be Able to Customize Your Very Own Adidas Ultra Boost.”
This will be the first time UltraBOOSTs will fully be available for customizations on the site, however, adidas did allow pairs to be personalized by a few customers when it celebrated its new 565 Fifth Avenue NYC flagship. No word yet on official rollout but if you want to customize some non-UltraBOOST pairs you can visit mi adidas here.
See Federico’s customs below and stay tuned as we get more information.
