The adidas UltraBOOST Finally Gets mi adidas Customization Service

Launching with NYC exclusive options and details.

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Footwear 
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A long time request from diehard fans has finally seen fruition, as adidas has now released the UltraBOOST onto its bespoke mi adidas customization service.

The coveted shoe, which coincides with adidas‘s latest flagship location in New York City, receives a selection of options when it comes to upper colorway, cage, heel, laces and outsole, while users can also find variety in the side stripes and 3M tongue for extra detailing. The site’s layout stays consistent with the other mi adidas offerings, and provides customizers with a pleasant layout, easy to understand interface, zoom capabilities and help.

To commemorate the New York City Flagship opening, HYPEBEAST was granted a sneak peek and a preview at the mi UltraBOOST. Color options available at the time were limited to a bright Ice Green, a Light Grey, and a Dark Grey upper choice, all of which were reflective. Since the silhouette utilizes the UltraBOOST 2.0 model with the gradient toe, true customization for this area was unfortunately not yet available. The cage, heel and laces were also offered in the three primary upper palettes, while the stripes were given a reflective white and black option as well. Outsoles were offered in White, Grey and Black for clean complements to the un-optioned BOOST midsole, and mi adidas also granted an extra pair of laces with five color options that differ slightly from the reflective primaries. Note the only bit of color that was not modifiable was the torsion bar underneath the sole, locked in as Ice Green. Lastly, as a celebration for the new NYC location, an exclusive New York City sockliner design, with the new brick-and-mortar’s coordinates, was included with every order as standard.

Staying true to the roots of adidas and its timelessness, HYPEBEAST created the monochromatic rendition seen above. It’s primarily black upper is contrasted only by its white midsole and outsole, and the classic white-on-black three stripes across its medial and lateral caging give the shoe a Gazelle-like makeover. A bit of gold along the heel’s “ultra boost” branding gives the shoe just the right amount of flair while subtly keeping things clean and coordinated.

Look for the UltraBOOST to hit the new adidas NYC Flagship Store on December 1 starting at 11 a.m. EST for $265 USD. Stay tuned for our pair to arrive soon for a closer look at its quality and rendering accuracy.

adidas NYC Flagship
565 5th Avenue
New York, NY 10017

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