A Closer Look at the mi adidas UltraBOOST Custom NYC Edition

An exclusive design to commemorate the opening of the 5th Avenue store.

By
Footwear 
12,530 Hypes 0 Comments

Back in November, adidas celebrated the opening of its giant Fifth Avenue Flagship in NYC by inviting a select few to create their own pair of UltraBOOSTs — a first for the silhouette to receive mi adidas customization. After selecting and ordering our pair, the customs arrive exactly four weeks after fabrication as expected with the results seen above.

Surprisingly, the render of the “black” choice wasn’t exactly as expected — the computer’s shading of the accented toe was a tad darker than what resulted, and the knit is more of a dark grey than the ebony we were expecting. Further, its reflectiveness is more exaggerated in the real pair we received as compared to the render, but this is an understandable discrepancy due to a screen’s inability to replicate something that’s only visible under specific circumstances i.e. sunlight or a car’s headlight beam. Quality of construction-wise, the shoe is built just as if it were available on shelves, with stitching, glue and plastics all conforming to the high standards commonly found on adidas products. The distinctive white stripes, which are also reflective, are painted on very well with little to no flaws, and the sizing is spot on as compared to a standard pair of UltraBOOSTs. Lastly, the NYC exclusive insoles are durable and eye-catching, with a vibrant blue-green city map underlay that matches the Torsion Bar underneath the shoe for a nice touch.

The customization for UltraBOOSTs are currently unavailable online, but the popular silhouette may see its introduction to mi adidas in the near future. Stay tuned for more details.

Read Full Article
Photographer
Matt Peng/HYPEBEAST

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1040 Users Online

What to Read Next

Patta & Dana Lixenberg Pay Homage to Aaliyah and Allen Ginsberg
Fashion

Patta & Dana Lixenberg Pay Homage to Aaliyah and Allen Ginsberg

Nods to a poet and a R&B icon.

Nike SB x Black Sheep "Wolf in Sheep's Clothing" Dunk High Sneak Peek
Footwear

Nike SB x Black Sheep "Wolf in Sheep's Clothing" Dunk High Sneak Peek

A collab of Biblical proportions.

Carrying This $670 USD visvim Tote Bag Will Proudly Show Your Patriotic Side
Fashion

Carrying This $670 USD visvim Tote Bag Will Proudly Show Your Patriotic Side

America has always been great.


Alife Teams up With Reebok Classic for Special Phase 1 Pro Colorways
Footwear

Alife Teams up With Reebok Classic for Special Phase 1 Pro Colorways

An ode to New York.

White Mountaineering Crafts an Overdyed Barbour Jacket
Fashion

White Mountaineering Crafts an Overdyed Barbour Jacket

A British staple gets a Japanese redesign.

Here's Everything You Need to Know About 'Blade Runner 2049'
Entertainment

Here's Everything You Need to Know About 'Blade Runner 2049'

Rebooting a cult classic is never easy.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.