Artist Jun Watanabe Collaborates With Le Coq Sportif for a Colorful Eureka OG

A show-stopping shoe from the acclaimed creative.

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Eccentric and colorful artist Jun Watanabe has linked up with French footwear company Le Coq Sportif for a striking iteration of the Eureka OG model. the Eureka continues to celebrate its 30th anniversary this year and this particular design gets quite festive — on the dominantly black uppers, we get polka dot-paneled fronts, gradient pink-to-purple heel caps, abstract red and white trims at the back, and light-green panels at the midsoles. Interiors sport blue with the dual branding on the footbeds.

The Jun Watanabe x Le Coq Sportif Eureka OG is slated to drop on March 30 at ZOZOTOWN.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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