thisisneverthat Goes California Cool for Its 2017 Spring/Summer Collection

The Korean streetwear imprint puts color and pattern front and center.

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thisisneverthat looks to L.A.’s sunny skies to accentuate its 2017 spring/summer collection’s warm-weather ready looks. The range boasts a variety of bright colors and striking patterns  – we see neon greens, pastel oranges, pinks, checks, and paisleys. As for the silhouettes, thisisneverthat has you covered with everything from lightweight shorts, bomber jackets, cardigans, flannels, and even parkas.

Take a look at the images above and make sure to visit HBX to shop our current thisisneverthat products.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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