NIKEiD Introduces Augmented Video Mapping
For a more realistic design experience.
Nike has introduced its newest space, the NIKEiD Direct Studio. The main difference between this and previous spaces is the introduction of augmented video mapping, which allows users to essentially design in real-time.
In the studio, which is based in NikeTown London, you connect a shoe to the configurator and then you can make a number of choices which are immediately visible, giving a more accurate view of the finished shoe than was previously possible. The NIKEiD Direct Studio is open now at NikeTown London and is available to use without appointments.
Nike’s last addition to the iD range was the PG1, which had a colorful selection of floral prints available.
