Helmut Lang Launches "Taxi Project" Capsule Collection
Lang first advertised on taxis back in 1998.
Helmut Lang has launched its latest capsule collection, called the “Taxi Project.” Lang was known for his game-changing moves, and one of them was that he was the first designer to ever advertise on top of NYC’s yellow taxis in 1998. To pay homage to this moment, the brand has produced new advertisements on 275 taxis in the city.
In conjunction with this, the brand has also created limited-edition items in the form of a T-shirt and hoodie, all using an archival image shot by Iain R. Webb that was originally from the book Postcards From The Edge Of The Catwalk.
The Helmut Lang Taxi Project is available now from the brand’s web store, as well as select retailers such as HBX.
Earlier last week, Shayne Oliver’s take on Helmut Lang became available online.
