Diadora Reissues Made in Italy IC 4000 OG

Handcrafted running sneakers.

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Footwear
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Tying in with the brand’s 70th anniversary, Diadora is issuing one of its staple silhouettes: the IC 4000 returns, fabricated entirely in Italy.

Debuting in 1989 as the IC 4000 NYL, the new IC 4000 OG features upgraded materials and an eye-catching color palette — the muted tones allow the logo on the sneaker’s side and rear branding, both executed in red, to pop. The upper sports a variety of suede and grain leather, while the sole features Diadora’s trademark Impact Control Vibrassorb technology.

Check out the making-of video below. The Diadora IC 4000 OG will arrive at stockists like END. on November 24. Recently, BAIT tapped Astro Boy for a pair of colorful Diadora sneakers.

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