BAIT

BAIT is a streetwear and sneaker retail store with locations in the United States founded by Eric Cheng. First opened in 2013 in Diamond Bar, California, BAIT is the physical store for parent company PickYourShoes.com. The retailer has collaborated with the likes of Reebok, ASICS, Saucony and Onitsuka Tiger, and sells its own in-house apparel line alongside a wide selection of sneakers and streetwear. The store’s name arose out of a discussion about companies using hyped products to lure customers. In its two years of operation, BAIT has opened three more stores, with a fourth opening in San Francisco in 2015 alongside an online shop.

BAIT Joins 'BRZRKR' for 2022 San Diego Comic Con Capsule
Fashion

BAIT Joins 'BRZRKR' for 2022 San Diego Comic Con Capsule

With artwork by revolutionary comic artist Tradd Moore.

Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

Featuring the Travis Scott x Air Jordan 6 Retro and the Supreme x Nike Air Force 1.

BAIT Joins Columbia Sportswear's PFG for a Full Fishing Collection
Fashion

BAIT Joins Columbia Sportswear's PFG for a Full Fishing Collection

A different kind of bait for your fishing line.

F.P. Journe and BAIT Deliver a Second KOKIES Capsule
Design

F.P. Journe and BAIT Deliver a Second KOKIES Capsule

Featuring seven mini replicas of François-Paul Journe’s iconic watches.

BAIT Returns With a Full 'Astro Boy' Capsule Collection
Fashion

BAIT Returns With a Full 'Astro Boy' Capsule Collection

Featuring toys, Reebok sneakers, and skate decks.


BAPE and BAIT Shrink 25th Anniversary Artist Sculptures for 8-Inch Baby Milo Collection
Toys

BAPE and BAIT Shrink 25th Anniversary Artist Sculptures for 8-Inch Baby Milo Collection

Works from Sk8thing, Stash, Adam Lister, Eric Haze, Shepard Fairey, Shinsuke Takizawa, and Tetsu Nishiyama.

Sole Mates: Ron Khy and the Crocs Classic Clog
Footwear 

Sole Mates: Ron Khy and the Crocs Classic Clog

BAIT’s marketing director talks about why comfort will always have a place in footwear.

BAIT and adidas Ready an 'Attack on Titan' Collection
Fashion

BAIT and adidas Ready an 'Attack on Titan' Collection

Following the end of ‘Attack on Titan: The Final Season Part 2.’

AMBUSH®︎ Launches Astro Boy Figure With BAIT
Design

AMBUSH®︎ Launches Astro Boy Figure With BAIT

Completely finished in chrome.

BAIT Produces F.P. Journe Capsule Collection For Miami Collectors' New Year Party
Watches

BAIT Produces F.P. Journe Capsule Collection For Miami Collectors' New Year Party

The latest collaboration between the streetware brand and the French watchmaker.

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