BAIT

BAIT is a streetwear and sneaker retail store with locations in the United States founded by Eric Cheng. First opened in 2013 in Diamond Bar, California, BAIT is the physical store for parent company PickYourShoes.com. The retailer has collaborated with the likes of Reebok, ASICS, Saucony and Onitsuka Tiger, and sells its own in-house apparel line alongside a wide selection of sneakers and streetwear. The store’s name arose out of a discussion about companies using hyped products to lure customers. In its two years of operation, BAIT has opened three more stores, with a fourth opening in San Francisco in 2015 alongside an online shop.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, Palace, Louis Vuitton, Travis Scott’s CACTI and more.

Bait x Astro Boy Continues With Glow-in-the-Dark Apparel and a Kokies Figure
Fashion

Bait x Astro Boy Continues With Glow-in-the-Dark Apparel and a Kokies Figure

The next collection in the brands’ on-going partnership is available now.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Palace, BAPE, Brain Dead, Travis Scott x i-D and more.

BAIT Reimagines the 'Star Wars' Universe in Dynamic Manga Graphics
Fashion

BAIT Reimagines the 'Star Wars' Universe in Dynamic Manga Graphics

Boba Fett and Darth Vader loom large in the capsule collection, which spans T-shirts, hoodies and even a collectible figure.

UNDEFEATED x UFC Conor McGregor KOKIES Figures Release Ahead of UFC 257 Showdown
Design

UNDEFEATED x UFC Conor McGregor KOKIES Figures Release Ahead of UFC 257 Showdown

“The Notorious” gets shaped into toy form ahead of his bout with Dustin Poirier.

BAIT Readies an 'Initial D' Apparel Capsule for Fans
Fashion

BAIT Readies an 'Initial D' Apparel Capsule for Fans

Accompanied by its upcoming Casio G-SHOCK DW5600 collaboration.

BAIT Turns G-SHOCK's DW5600 Into the Legendary AE86 From 'Initial D'
Watches

BAIT Turns G-SHOCK's DW5600 Into the Legendary AE86 From 'Initial D'

Sign up now for a chance to purchase one.

BAIT Releases Its Second 'Beavis and Butt-Head' Capsule
Fashion

BAIT Releases Its Second 'Beavis and Butt-Head' Capsule

Matt Gondek gives the characters a deconstructive pop-art makeover.

BAIT Returns With KOKIES for a New 'Street Fighter' Ryu Capsule
Fashion

BAIT Returns With KOKIES for a New 'Street Fighter' Ryu Capsule

The gray Ryu is limited to 300 pieces.

BAIT and Nike Japan Serve up Rare Kokiesland "A5 Wagyu AF1/1"
Footwear

BAIT and Nike Japan Serve up Rare Kokiesland "A5 Wagyu AF1/1"

This steak-inspired sneaker will drop exclusively at Tokyo Comic-Con.

Load More
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.