BAIT

BAIT is a streetwear and sneaker retail store with locations in the United States founded by Eric Cheng. First opened in 2013 in Diamond Bar, California, BAIT is the physical store for parent company PickYourShoes.com. The retailer has collaborated with the likes of Reebok, ASICS, Saucony and Onitsuka Tiger, and sells its own in-house apparel line alongside a wide selection of sneakers and streetwear. The store’s name arose out of a discussion about companies using hyped products to lure customers. In its two years of operation, BAIT has opened three more stores, with a fourth opening in San Francisco in 2015 alongside an online shop.

BAIT and Astro Boy Collaborate on Glow-in-the-Dark Skateboard Set
Arts

BAIT and Astro Boy Collaborate on Glow-in-the-Dark Skateboard Set

Limited to 200 editions.

'Peanuts' and BAIT Team up on Sustainable Collection for Earth Day 2020
Fashion

'Peanuts' and BAIT Team up on Sustainable Collection for Earth Day 2020

T-shirts and sweaters are made from plastic bottles and recycled fabrics.

BAIT Celebrates 4/20 With Colorful 'Beavis and Butt-Head' Capsule
Fashion

BAIT Celebrates 4/20 With Colorful 'Beavis and Butt-Head' Capsule

Featuring vibrant graphics of the nostalgic characters.

AMBUSH & BAIT Collaborate On 'ASTRO BOY AMBUSH' Figure
Design

AMBUSH & BAIT Collaborate On 'ASTRO BOY AMBUSH' Figure

Limited to 55 units per color.

'Peanuts' & BAIT Ready for Valentine's Day With "Heart Breakers" Collection
Fashion

'Peanuts' & BAIT Ready for Valentine's Day With "Heart Breakers" Collection

Starring Charlie Brown, Snoopy, Woodstock and Lucy.

BAIT & Champion Come Together to Celebrate the "Amazing" Spider-Man
Fashion

BAIT & Champion Come Together to Celebrate the "Amazing" Spider-Man

A playful take on the iconic web-slinger.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring BAPE, NEIGHBORHOOD x WTAPS, ‘JACKBOYS’ merch and more.

BAIT Taps 'Pac-Man' for a Graphic-Heavy "Glitch" Capsule
Fashion

BAIT Taps 'Pac-Man' for a Graphic-Heavy "Glitch" Capsule

Continuing with its video game collaborations.

BAIT Unleashes 'Street Fighter' "KO" Capsule Collection Alongside Redbull Kumite Japan Merch
Fashion

BAIT Unleashes 'Street Fighter' "KO" Capsule Collection Alongside Redbull Kumite Japan Merch

Putting the spotlight on Akuma and more.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, Palace, PLEASURES, Fucking Awesome, BAPE and more.

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