BAIT

BAIT is a streetwear and sneaker retail store with locations in the United States founded by Eric Cheng. First opened in 2013 in Diamond Bar, California, BAIT is the physical store for parent company PickYourShoes.com. The retailer has collaborated with the likes of Reebok, ASICS, Saucony and Onitsuka Tiger, and sells its own in-house apparel line alongside a wide selection of sneakers and streetwear. The store’s name arose out of a discussion about companies using hyped products to lure customers. In its two years of operation, BAIT has opened three more stores, with a fourth opening in San Francisco in 2015 alongside an online shop.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, Palace, PLEASURES, Fucking Awesome, BAPE and more.

BAIT x 'One Punch Man' Drop Second Delivery of Character-Focused Collection
Fashion

BAIT x 'One Punch Man' Drop Second Delivery of Character-Focused Collection

Now with more villains in the mix.

BAIT's 'Stranger Things' x Nike Air Tailwind 79 Is Loaded With Hidden Details
Footwear

BAIT's 'Stranger Things' x Nike Air Tailwind 79 Is Loaded With Hidden Details

Including flammable uppers and hidden messages.

BAIT and Gundam Launch San Diego Comic-Con Capsule
Fashion

BAIT and Gundam Launch San Diego Comic-Con Capsule

An exclusive line of apparel and limited edition figurines.

BAIT Announces 'One-Punch Man' Capsule Collection Featuring Saitama & Boros
Fashion

BAIT Announces 'One-Punch Man' Capsule Collection Featuring Saitama & Boros

Five unique pieces are set to drop later this week.

BAIT Links With Disney Pixar's 'Toy Story' for Themed Reebok Instapump Fury
Footwear

BAIT Links With Disney Pixar's 'Toy Story' for Themed Reebok Instapump Fury

“The important thing is that we stick together!”

BAIT Joins Disney Pixar For 'Toy Story 4' "Made to Play" Capsule
Fashion

BAIT Joins Disney Pixar For 'Toy Story 4' "Made to Play" Capsule

Featuring all your favorite characters, new and old.

BAIT Joins Medicom Toy & 'Godzilla' For Exclusive 1000% BE@RBRICK
Design

BAIT Joins Medicom Toy & 'Godzilla' For Exclusive 1000% BE@RBRICK

Ahead of the film’s release.

BAIT Teams With Disney and Pixar on Hand-Drawn "Toy Story" Capsule
Fashion

BAIT Teams With Disney and Pixar on Hand-Drawn "Toy Story" Capsule

Celebrating the upcoming fourth edition of the movie.

BAIT to Release Limited Astro Boy Figure in Classic Pose
Arts

BAIT to Release Limited Astro Boy Figure in Classic Pose

Standing at 18-inches tall with a glossy finish.

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