BAIT

BAIT

BAIT is a streetwear and sneaker retail store with locations in the United States founded by Eric Cheng. First opened in 2013 in Diamond Bar, California, BAIT is the physical store for parent company PickYourShoes.com. The retailer has collaborated with the likes of Reebok, ASICS, Saucony and Onitsuka Tiger, and sells its own in-house apparel line alongside a wide selection of sneakers and streetwear. The store’s name arose out of a discussion about companies using hyped products to lure customers. In its two years of operation, BAIT has opened three more stores, with a fourth opening in San Francisco in 2015 alongside an online shop.

Founded 2013
Industries Streetwear, Footwear
Headquarter Diamond Bar, CA, United States
BAIT Collaborates With Marvel Vintage Comics On A Capsule Collection
Fashion

BAIT Collaborates With Marvel Vintage Comics On A Capsule Collection

Featuring artwork from Jack Kirby, Stan Lee and the late Steve Ditko.

BAIT & Funko Tease New Bruce Lee Figures for San Diego Comic-Con 2018
Entertainment

BAIT & Funko Tease New Bruce Lee Figures for San Diego Comic-Con 2018

Based off two iconic Kung-Fu flicks.

BAIT & Medicom Toy Debut a Stitch 400% BE@RBRICK for Comic Con
Design

BAIT & Medicom Toy Debut a Stitch 400% BE@RBRICK for Comic Con

An exclusive for attendees of the San Diego event.

BAIT & Reebok Unveil a Bruce Lee-Inspired Kamikaze II
Footwear

BAIT & Reebok Unveil a Bruce Lee-Inspired Kamikaze II

More All-Star weekend drops.

YG Links With Reebok & BAIT for a Classic Nylon "4HUNNID"
Footwear

YG Links With Reebok & BAIT for a Classic Nylon "4HUNNID"

Just in time for All-Star Weekend.

BAIT & Reebok Reconnect for Three-Part "West East" Pack
Footwear

BAIT & Reebok Reconnect for Three-Part "West East" Pack

New takes on the Exofit Lo, Workout and Club.

BAIT & Reebok Go Back to the Drawing Board for "Ideation Department" Pack
Footwear

BAIT & Reebok Go Back to the Drawing Board for "Ideation Department" Pack

Updating the sneakers with graphic detailing and clean colorways.

BAIT x Reebok Question Mid "Snake 2.0" Releases for NBA All-Star Game
Footwear

BAIT x Reebok Question Mid "Snake 2.0" Releases for NBA All-Star Game

A premium rework of the archive model.

BAIT & PUMA Deliver All-Black Mostro & Tsugi BOG for 'Black Panther' Pack
Footwear

BAIT & PUMA Deliver All-Black Mostro & Tsugi BOG for 'Black Panther' Pack

A limited-edition luxe offering.

Astro Boy Teams up With BAIT and Diadora for a B.Elite & Intrepid Collection
Footwear

Astro Boy Teams up With BAIT and Diadora for a B.Elite & Intrepid Collection

Alongside matching track jackets and a range of apparel.

2015

Opened fifth store in San Francisco, CA, United States

2014

Opened third and fourth stores in Los Angeles, CA and Seattle, WA

2013

Opened first and second stores in Diamond Bar and Orange County, CA, United States
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