BAIT | HYPEBEAST

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Description

BAIT is a streetwear and sneaker retail store with locations in the United States founded by Eric Cheng. First opened in 2013 in Diamond Bar, California, BAIT is the physical store for parent company PickYourShoes.com. The retailer has collaborated with the likes of Reebok, ASICS, Saucony and Onitsuka Tiger, and sells its own in-house apparel line alongside a wide selection of sneakers and streetwear. The store’s name arose out of a discussion about companies using hyped products to lure customers. In its two years of operation, BAIT has opened three more stores, with a fourth opening in San Francisco in 2015 alongside an online shop.

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Latest Collections

Celebrating the 10th Anniversary of 'Despicable Me,' Minions Announces New Collab Series

Celebrating the 10th Anniversary of 'Despicable Me,' Minions Announces New Collab Series

Presented by Minions

Verdy, Yeenjoy and Joya partnerships are on the horizon.

Presented by Minions /Sep 8, 2020

Sep 8, 2020

9,065 Hypes

8 Drops You Don't Want to Miss This Week

8 Drops You Don't Want to Miss This Week

Featuring Palace, LV, BAPE and Brain Dead.

By Nicolaus Li/Aug 26, 2020

Aug 26, 2020

14,560 Hypes

Here Are NTWRK's Top Ten Drops From TRANSFER Festival

Here Are NTWRK's Top Ten Drops From TRANSFER Festival

Presented by NTWRK

The first two-day virtual festival by NTWRK begins tomorrow.

Presented by NTWRK /Aug 24, 2020

Aug 24, 2020

6,848 Hypes

BAIT Travels to 2071 With 'Cowboy Bebop' Capsule

BAIT Travels to 2071 With 'Cowboy Bebop' Capsule

An out-of-this-world collaboration.

By Sophie Caraan/Aug 23, 2020

Aug 23, 2020

13,947 Hypes

BAIT To Release Nike Sportswear "Hidden Message" Pack Early

BAIT To Release Nike Sportswear "Hidden Message" Pack Early

The Japan-exclusive drop includes Air Max 95s, Air Force 1s and Air Max 2090s with cut-away uppers that reveal hidden details.

By Ross Dwyer/Aug 21, 2020

Aug 21, 2020

8,803 Hypes

8 Drops You Don't Want to Miss This Week

8 Drops You Don't Want to Miss This Week

Featuring Supreme, mastermind JAPAN, Awake NY, Palace and more.

By Nicolaus Li/Aug 19, 2020

Aug 19, 2020

32,104 Hypes

BAIT's Latest Drop Features an "International" Star Wars Capsule

BAIT's Latest Drop Features an "International" Star Wars Capsule

Featuring classic ’70s-era movie poster graphics.

By Ambrose Leung/Aug 17, 2020

Aug 17, 2020

3,222 Hypes

Discovery Channel and BAIT Honor the Great White Shark With Collaborative Capsule

Discovery Channel and BAIT Honor the Great White Shark With Collaborative Capsule

Just in time for ‘Shark Week.’

By Sophie Caraan/Aug 8, 2020

Aug 8, 2020

5,223 Hypes

Editors' Picks: Footwear Getting Us Through 2020

Editors' Picks: Footwear Getting Us Through 2020

Here’s what we’re wearing during this unprecedented year.

By HB Team/Aug 3, 2020

Aug 3, 2020

30,945 Hypes

8 Drops You Don't Want to Miss This Week

8 Drops You Don't Want to Miss This Week

Featuring Supreme, Off-White™, Anti Social Social Club, BAPE and more.

By Nicolaus Li/Jul 29, 2020

Jul 29, 2020

19,524 Hypes

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