The First OVO London Flagship Opening Had Fans Lining up for Exclusives
Customers also showed out wearing hype kicks.
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Following the long-awaited official confirmation from Drake last week, the first OVO flagship outside of North America officially opened its doors on Friday. The London store is set to stock the brand’s Fall/Winter 2017 collection, as well as special releases and first collaborations. The first exclusive drop saw OVO mark the launch of the store with a capsule of Union Jack-themed versions of its classic owl logo.
Unsurprisingly, London’s streetwear fans turned up in force for the grand opening. The waiting crowd stepped out in some of this year’s biggest releases, with “The Ten” featuring prominently as Virgil Abloh‘s Nike collaboration continued to stand out as the street style sneakers of choice.
Take a look at the highlights from OVO’s London flagship opening above. In other fashion news, check out shots from Supreme’s most recent London drop.
