A First Look Inside OVO's New London Flagship

Opening 17 November.

Fashion
15,542 Hypes 0 Comments

Having received a low-key announcement via Drake’s Instagram earlier this week, news of OVO‘s London flagship was announced today by the brand — cementing it as an entity in its own right, separate from the fame of its founder. Offering exclusive access to OVO products, the store is a one-of-a-kind location for the brand’s fans in Europe.

Situated in an award-winning building in the Soho area, the store was created by October’s Very Own in conjunction with Brinkworth and Wilson Brothers with the remit to offer another level of retail experience to customers built around OVO’s signature minimalistic style.

Joining the brand’s other flagships in Toronto, New York and Los Angeles, the London location will stock the new Fall/Winter 2017 collection — including the 2017 Women’s Holiday Capsule Collection, as well as special releases, collaborations and capsule collections.

OVO’s London flagship opens 12 p.m. GMT on November 17 at the address below. In the meantime, take a look at the space and some exclusive UK product in the gallery above.

OVO London Flagship
1C Poland St.
Soho, London
W1F 8PR

Read Full Article

What to Read Next

A Look Inside Balenciaga's New London Store
Fashion

A Look Inside Balenciaga's New London Store

Debuting its new Raw architecture concept.

A Look Inside Off-White™'s New Paris Flagship
Fashion

A Look Inside Off-White™'s New Paris Flagship

Designed alongside AMO.

A Look Inside Studio Nicholson's New London Flagship
Fashion

A Look Inside Studio Nicholson's New London Flagship

The brand heads to Soho for its second store in the city.


Take an Inside Look at Fucking Awesome's New York Flagship
Fashion

Take an Inside Look at Fucking Awesome's New York Flagship

The West Coast-based imprint heads East.

Watch a Video of Michael Jordan Going Nike Sneaker Shopping in 1988
Footwear

Watch a Video of Michael Jordan Going Nike Sneaker Shopping in 1988

The OG days.

British Life As Portrayed in Burberry's "Here We Are" Exhibit With Curator Lucy Kamara Moore
Art 

British Life As Portrayed in Burberry's "Here We Are" Exhibit With Curator Lucy Kamara Moore

Featuring documentary photos of guards, Teddies, businessmen, and party goers of every era.

YBN Nahmir Fighting to Reclaim Rights For "Rubbin' Off The Paint" Beat
Music

YBN Nahmir Fighting to Reclaim Rights For "Rubbin' Off The Paint" Beat

The Birmingham youngster isn’t happy.

Listen to Charlotte Day Wilson's Soulful New Track “Doubt"
Music

Listen to Charlotte Day Wilson's Soulful New Track “Doubt"

One to keep an eye on.

Nike Offers Exclusive Access to Shoes With New NikePlus Unlocks Membership
Footwear

Nike Offers Exclusive Access to Shoes With New NikePlus Unlocks Membership

Enhancing the shopping experience.


Zara Strikes Again With Hybrid Balenciaga Triple-S & Raf Simons Ozweego Knockoff
Footwear

Zara Strikes Again With Hybrid Balenciaga Triple-S & Raf Simons Ozweego Knockoff

Double the hype for a fraction of the price?

Watch Drake Threaten a Fan Caught Inappropriately Touching Women
Music

Watch Drake Threaten a Fan Caught Inappropriately Touching Women

No holding back.

HAVEN Pays Tribute to the Prairies in Latest Fall/Winter 2017 Editorial
Fashion

HAVEN Pays Tribute to the Prairies in Latest Fall/Winter 2017 Editorial

Featuring sacai, Undercover, NEIGHBORHOOD, nonnative and more.

Lil Peep Has Passed Away at Age 21
Music

Lil Peep Has Passed Away at Age 21

Rest in paradise.

Leonardo da Vinci's 'Salvator Mundi' Sells for Over $450,000,000 USD
Art

Leonardo da Vinci's 'Salvator Mundi' Sells for Over $450,000,000 USD

On a record night at Christie’s.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.