Jeff Koons & Snapchat to Launch Augmented Reality Art Software

From London to Paris.

By //Arts

Snapchat is planning to release a new augmented reality art platform that will feature art from Jeff Koons and others. It will enable art to be pinned to certain locations in augmented reality that can be seen by users when they hold their phones in the correct location. Snapchat will be promoting sign-ups from artists who want to share their art through the new software.

The multimedia app plans to release the feature along with Koons’s art around the world — with specific locations in Las Vegas, Sydney, and Paris being highlighted in the promotional images. The technology for Snapchat’s latest feature was apparently acquired from Cimagine, an Israeli AR startup that was bought back in December.

Koons, the figurehead artist for the launch, is well-known for his huge balloon animal sculptures. Snpachat wrote, “Discover Koons’s innovative digital installations scattered across the world to experience them for yourself, and learn a little more about them.” The digital artwork from Koons will be available in New York, Chicago, Washington D.C., Los Angeles, Las Vegas, Toronto, Sydney, London, Paris, and Rio de Janeiro.

Read Full Article
Image Credit
Snapchat
Jeff KoonsAugmented RealitySnapchatvideos

You may also like

Snapchat Adds 'Incredibles 2' Augmented Reality Experience
Entertainment

Snapchat Adds 'Incredibles 2' Augmented Reality Experience

The family’s in your pocket.
2,120 Hypes 7 Comments
Jeff Koons to Display Monumental Artworks at Art Basel Hong Kong 2018
Arts

Jeff Koons to Display Monumental Artworks at Art Basel Hong Kong 2018

Stainless steel sculptures and paintings.
2,701 Hypes 3 Comments
Jeff Koons Drops Exclusive Prints Worth up to $60,000 USD
Arts

Jeff Koons Drops Exclusive Prints Worth up to $60,000 USD

Featuring new pieces from Koons’ popular ‘Gazing Ball Paintings’ series.
6,143 Hypes 7 Comments
Jeff Koons Talks Porn, Philosophy and Perfection
Arts 

Jeff Koons Talks Porn, Philosophy and Perfection

An interview with the top selling artist during his visit to Art Basel.
11,135 Hypes 8 Comments
Grab Games & Seagate's New Technology Brings Mixed Reality to Data Storage
Tech

Grab Games & Seagate's New Technology Brings Mixed Reality to Data Storage

You will soon be able to use a headset to access your files.
1,339 Hypes 0 Comments
Jeff Koons' Precious 'Gazing Ball' Artwork Destroyed by Visitor
Arts

Jeff Koons' Precious 'Gazing Ball' Artwork Destroyed by Visitor

The mishap occurred inside a 15th-century Amsterdam church.
7,913 Hypes 19 Comments


What to Read Next

Deborah Berke Partners Convert Former Asylum Into Hotel
Design

Deborah Berke Partners Convert Former Asylum Into Hotel

Who wants to sleep here?

‘KiDULTHOOD’ to Make a Comeback as TV Series
Entertainment

‘KiDULTHOOD’ to Make a Comeback as TV Series

Are you dizzy blud?

Shayne Oliver Talks Collaboration and Community With Hans-Ulrich Obrist
Fashion

Shayne Oliver Talks Collaboration and Community With Hans-Ulrich Obrist

“I had been screaming that I wanted to work with Helmut Lang for so long, and everyone was turning a deaf ear on me.”


Check out Supreme's New Brooklyn Store
Fashion

Check out Supreme's New Brooklyn Store

Opening this week.

Yayoi Kusama's Life Is Captured in New Children's Book
Arts

Yayoi Kusama's Life Is Captured in New Children's Book

More than just a picturebook.

The North Face Appoints Tim Hamilton as New Global Creative Director
Fashion

The North Face Appoints Tim Hamilton as New Global Creative Director

“We see a lot of potential in fusing our brand’s heritage with Tim’s fresh perspective.”

More ▾