Augmented Reality

Microsoft Announces New Mobile AR Game 'Minecraft: Earth'
Entertainment

Microsoft Announces New Mobile AR Game 'Minecraft: Earth'

It could be the next ‘Pokémon: GO.’

GOAT's Augmented Reality Update Lets You Experience Unreleased Sneakers
Footwear

GOAT's Augmented Reality Update Lets You Experience Unreleased Sneakers

Starting with the Travis Scott x Air Jordan 1 “Cactus Jack.”

Wannaby's Wanna Kicks AR App Lets You Digitally Try on Sneakers
Tech

Wannaby's Wanna Kicks AR App Lets You Digitally Try on Sneakers

“Our mission is to break online shopping barriers.”

Niantic Celebrates 2018 with 'Pokémon GO' AR Photo Challenge
Entertainment

Niantic Celebrates 2018 with 'Pokémon GO' AR Photo Challenge

Live-action Pokémon before ‘Detective Pikachu.’

GOAT's 2018 Black Friday Event: $10,000 USD Credit, Retail Priced Rare Shoes & Free Kicks
Fashion

GOAT's 2018 Black Friday Event: $10,000 USD Credit, Retail Priced Rare Shoes & Free Kicks

The sneaker industry’s first global Black Friday experience using AR.

Step Inside Shepard Fairey's Largest Solo Exhibition With "DAMAGED" VR/AR Experience
Arts

Step Inside Shepard Fairey's Largest Solo Exhibition With "DAMAGED" VR/AR Experience

Now available to download on all mobile devices.

Magic Leap's Augmented Reality Set Now Available for $2,295 USD
Tech

Magic Leap's Augmented Reality Set Now Available for $2,295 USD

A hefty price tag for the latest in tech.

Facebook Tests Augmented Reality News Feed Ads
Tech

Facebook Tests Augmented Reality News Feed Ads

Advertisement is evolving.

Snapchat Adds 'Incredibles 2' Augmented Reality Experience
Entertainment

Snapchat Adds 'Incredibles 2' Augmented Reality Experience

The family’s in your pocket.

HIDDEN HYPEBEASTS: Harold and Hans Vancol Have Always Challenged Reality
Tech  

HIDDEN HYPEBEASTS: Harold and Hans Vancol Have Always Challenged Reality

From the virtual and augmented realms of gaming to building sneaker bots.
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