PUMA Releases Quarterly Earnings, Shows Positive Gains on Nike and Adidas

Double digit sales growth in Europe, the Americas and Asia.

By
Fashion
4,219 Hypes 0 Comments

Nike‘s opposing wave of serious, direct competitors continues to strengthen by the month. As Barron’s notes, you can now add PUMA to the growing list of companies that are making vast improvements in the retail market and excelling more with each new quarter.

Earlier this week, PUMA revealed that this most recent quarter yielded a pretty lucrative score for the company — sales grew 22.7% in Europe, 15.6% in the Americas and 10% percent in the Asian/Pacific arena. With high-profile, talented brand ambassadors and talented creative leaders like Rihanna at the helm, PUMA is looking to capitalize on Nike and Under Armour’s recent struggles.

“Rihanna’s relationship with us makes the brand actual and hot again with young consumers,” Chief Executive Bjorn Gulden shared during a media conference. However in a recent feature on the value of lifestyle ambassadors, Matt Powell, a sports industry analyst at NPD Group, told us that “Rihanna brought PUMA a lot of attention, but the pairs sold were not very large.” So while she most certainly helped revitalize the brand’s image, her line didn’t generate substantial revenue for PUMA.

Besides musicians, PUMA has also bolstered its brand by working with high-end labels like Han Kjøbenhavn. While PUMA North America’s 2016 revenue hit the $1.4 billion mark last year, there might be some serious potential for a higher number to emerge once 2017 concludes.

Earlier this month, PUMA teamed up with Ferrari for a special Evo Cat Lace silhouette and partnered — once again — with The Weeknd and XO for a joint “Deluxe Denim” run.

Read Full Article
Source
Barron's

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1330 Users Online

What to Read Next

Nike's Military-Inspired SF-AF1 Mid Gets Covered in Dark Grey
Footwear

Nike's Military-Inspired SF-AF1 Mid Gets Covered in Dark Grey

An ideal addition to your footwear lineup.

Calvin Klein Expands on his New Coffee Table Book
Fashion

Calvin Klein Expands on his New Coffee Table Book

Over 30 years of provocative photography.

Honda's Sports EV Concept Highlights the Future
Automotive

Honda's Sports EV Concept Highlights the Future

A classic-inspired design with AI assistance.


Ariel Pink Gets Weird & Lo-Fi for "I Wanna Be Young" Video
Music

Ariel Pink Gets Weird & Lo-Fi for "I Wanna Be Young" Video

Directed by Salvador Cresta.

clothsurgeon Fuses Sportswear and Tailoring for Fall/Winter 2017
Fashion

clothsurgeon Fuses Sportswear and Tailoring for Fall/Winter 2017

“CRAFTED CHAOS” features patchwork garments and luxe fabrics.

Parmigiani Fleurier Unveils Chiron-Inspired Bugatti Type 390 Watch
Fashion

Parmigiani Fleurier Unveils Chiron-Inspired Bugatti Type 390 Watch

Pair your expensive ride with a pricey timepiece.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.