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Hublot and PUMA Team Up with the $78 Million Dollar Man Radamel Falcao

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Fresh off an almost $80 million USD move to AS Monaco, Radamel Falcao aligns with 2014 FIFA World Cup timekeeper and luxury watchmaker Hublot and his boot sponsor PUMA on an upcoming collaboration. Despite the athletic basis of the collaboration, Hub...

PUMA 2013 Fall Classic Suede “Wool” Pack

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With its Hypebeast collaborative Dim Sum Project nearly sold out in our webstore, PUMA offers a glimpse of its forthcoming fall range that includes the above Classic Suede “Wool” Pack. Toning the aesthetics down to a simple, timeless construction, th...

PUMA Macht’s Mit Qualitat 2013 Fall Collection

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PUMA presents a preview into its Macht’s Mit Qualitat collection for Fall 2013. The collection, which is intended to translate into ‘PUMA does it with quality,’ is the latest installation in a military- and hunting-inspired range fr...

ASOS Black x PUMA 2013 Spring/Summer Lookbook

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ASOS Black and PUMA have teamed up once again for a new collection for Spring/Summer 2013. To show off the collection, ASOS recruited notable names from London’s underground creative scene including Tristan Richards (aka bPM), co-founder of the...

PUMA 2013 Fall Animal Pack

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PUMA has been making substantial inroad lately into what looks like a very powerful lifestyle footwear range for 2013. Giving us an early look into Fall 2013, PUMA debuts the “Animal Pack.” Following an initial glance at the white/red Sli...

PUMA RS Mid Ucchie JPN

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PUMA Japan show love to one of Japan’s most important flatland BMXers through the release of the PUMA RS Mid Ucchie JPN for rider Yohei Uchino. Once again following an increasingly popular and desirable “Made in Japan” approach, the...

Todd James x PUMA 2013 Fall/Winter Capsule Collection

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With roots firmly grounded in the bustling concrete sidewalks of New York City, Todd James’ work is nearly symbolic of the colorful, imaginative, and oftentimes comic aspects of urban life. The internationally-renowned artist brought his skills...

Hypebeast x PUMA “The Dim Sum Project” Blaze of Glory Event Recap @ JUICE CWB

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Last week marked the release of Hypebeast’s latest foray into the offline world with a collaborative pack of PUMA Blaze of Glorys inspired by an important cultural institution in Hong Kong, dim sum. Dubbed “The Dim Sum Project,” the...

PUMA 2013 Fall/Winter Slipstream “Animal” Preview

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The PUMA Slipstream has seen limited airplay as a shoe straight out of the German sportswear’s archives. However, that’s about to change as the shoe is poised for a comeback later this year. An early preview presents a high-quality, made...

PUMA evoSPEED 1.2 FG Soccer Boot

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PUMA continues on with the tailored development of soccer cleats designed to the specifications of individual styles of play, and with it the new evoSPEED 1.2 Boot. With its obvious name and tagline that states, “The nature of the speed junkie: their...

Hypebeast x PUMA “The Dim Sum Project” Blaze of Glory Available Now

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Dim sum isn’t something you often find outside Chinese restaurants, but with the Hypebeast x PUMA “The Dim Sum Project,” we’re serving up a duo of sneakers that allude to both the popular meal and the heart of Hong Kong cultur...

Hypebeast x PUMA “The Dim Sum Project” Blaze of Glory OG & LTWT | Video

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Dim sum has its origins in the old roadside establishments and tea houses of Canton where they were first served to workers and travelers as mid-afternoon accompaniments to tea. Over time, these snacks became the main focus of the meal and the act of...

Hypebeast x PUMA “The Dim Sum Project” Blaze of Glory OG & LTWT | Full Look

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Hong Kong’s rich and vibrant landscape has forever held the cultural pillar of food close to its heart. With the ebb and flow of a fast-paced, bustling city, eating out and eating well are what’s important to its inhabitants. In Hypebeast...

We’re Cooking Something Up…

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Something delicious is in the works between Hypebeast and PUMA and no, it’s not a pop-up street-side dim sum shop… What started cooking several months ago and has been progressing all the way through Chinese New Year is almost ready to be...

UPDATE: Nike, adidas, New Balance and PUMA Team Up for Boston

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The tragic events of the Boston Marathon marred what should have been a great day for runners and fans alike. While the perpetrators’ intent and motives are still unclear, what is for sure is that the events of that day have unified not just Bo...