The Weeknd, PUMA & XO Deliver the "Deluxe Denim" Collection

All denim everything, all day.

By //Fashion

When it comes to creative partnerships, The Weeknd, PUMA and XO have forged one of the closest, most fruitful collaborative connections in the ever-evolving, expanding joint world of music and fashion collaborations. In recent months, Abel Tesfaye has proven that he takes his pursuit of fashion just as serious as his hunt for a perfect pop and R&B project.

Following a denim-heavy Fall/Winter 2017 lookbook, a second streetwear-inspired collection from H&M, creative and artful selections for merchandise and more. Now, with the end of the year closing in and a new fashion season here, The Weeknd, PUMA, and XO serve up its second major line.

Marked by eye-catching items like the Olive-Green iteration of a striking sneaker boot, the “Deluxe Denim” drop focuses primarily on delivering the best denim artist collaborations have to offer. Regarding the overall aesthetic, style and clothing pairings, it’s very simple; all-denim everything. However, while the tastefully-branded denim pieces might take centerstage, new hoodies, T-shirts and tanks supplement the absoluteness of the collection’s favored material.

You can run through a lookbook for The Weeknd, PUMA and XO’s second, “Deluxe Denim” collection above, while the items themselves will hit e-shelves and brick and mortar shops — including official PUMA company locations and select retailers — on October 26.

Read Full Article
PUMAThe WeekndXOThe Weeknd x PUMA

You may also like

The Weeknd's PUMA XO Parallel Dons a Classic Colorway
Footwear

The Weeknd's PUMA XO Parallel Dons a Classic Colorway

It was only a matter of time.
3,249 Hypes 5 Comments
The Weeknd & PUMA's Spring/Summer 2018 XO Collection Is Inspired by Travel
Fashion

The Weeknd & PUMA's Spring/Summer 2018 XO Collection Is Inspired by Travel

Meshing cultural influences with sportswear.
7,625 Hypes 3 Comments
The Weeknd Releases Limited Edition Festival Merch
Fashion

The Weeknd Releases Limited Edition Festival Merch

Only available for 48 hours.
6,245 Hypes 2 Comments
The Weeknd Signs Black Atlass to XO Records & Releases "My Life" Single
Music

The Weeknd Signs Black Atlass to XO Records & Releases "My Life" Single

XO Records continues its expansion.
2,644 Hypes 2 Comments


What to Read Next

Off-White™ x Levi's Made & Crafted "Collaboration" Denim Jacket Release Date
Fashion

Off-White™ x Levi's Made & Crafted "Collaboration" Denim Jacket Release Date

With a special tote.

Samsung's New 3D Camera Has 17 Lenses
Tech

Samsung's New 3D Camera Has 17 Lenses

Now anyone can make a 3D movie.

Pusha T x adidas Originals EQT Support Ultra PK “Bodega Baby”
Footwear

Pusha T x adidas Originals EQT Support Ultra PK “Bodega Baby”

A new song and video are dropping in celebration.


Aaron "Jaws" Homoki Takes a Leap of Faith in 'Saturdays'
Sports

Aaron "Jaws" Homoki Takes a Leap of Faith in 'Saturdays'

Andy Samberg makes a cameo.

COTE MER Spring/Summer 2018 Gives Vintage Clothing New Life
Fashion

COTE MER Spring/Summer 2018 Gives Vintage Clothing New Life

The Japanese brand pieces together old clothes to make something new.

Lil Uzi Vert & Playboi Carti Announce '16*29' Tour
Music

Lil Uzi Vert & Playboi Carti Announce '16*29' Tour

You don’t want to miss this one.

More ▾