The Weeknd, PUMA & XO Deliver the "Deluxe Denim" Collection

All denim everything, all day.

Fashion
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When it comes to creative partnerships, The Weeknd, PUMA and XO have forged one of the closest, most fruitful collaborative connections in the ever-evolving, expanding joint world of music and fashion collaborations. In recent months, Abel Tesfaye has proven that he takes his pursuit of fashion just as serious as his hunt for a perfect pop and R&B project.

Following a denim-heavy Fall/Winter 2017 lookbook, a second streetwear-inspired collection from H&M, creative and artful selections for merchandise and more. Now, with the end of the year closing in and a new fashion season here, The Weeknd, PUMA, and XO serve up its second major line.

Marked by eye-catching items like the Olive-Green iteration of a striking sneaker boot, the “Deluxe Denim” drop focuses primarily on delivering the best denim artist collaborations have to offer. Regarding the overall aesthetic, style and clothing pairings, it’s very simple; all-denim everything. However, while the tastefully-branded denim pieces might take centerstage, new hoodies, T-shirts and tanks supplement the absoluteness of the collection’s favored material.

You can run through a lookbook for The Weeknd, PUMA and XO’s second, “Deluxe Denim” collection above, while the items themselves will hit e-shelves and brick and mortar shops — including official PUMA company locations and select retailers — on October 26.

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