The Weeknd, PUMA & XO Deliver the "Deluxe Denim" Collection
All denim everything, all day.
When it comes to creative partnerships, The Weeknd, PUMA and XO have forged one of the closest, most fruitful collaborative connections in the ever-evolving, expanding joint world of music and fashion collaborations. In recent months, Abel Tesfaye has proven that he takes his pursuit of fashion just as serious as his hunt for a perfect pop and R&B project.
Following a denim-heavy Fall/Winter 2017 lookbook, a second streetwear-inspired collection from H&M, creative and artful selections for merchandise and more. Now, with the end of the year closing in and a new fashion season here, The Weeknd, PUMA, and XO serve up its second major line.
Marked by eye-catching items like the Olive-Green iteration of a striking sneaker boot, the “Deluxe Denim” drop focuses primarily on delivering the best denim artist collaborations have to offer. Regarding the overall aesthetic, style and clothing pairings, it’s very simple; all-denim everything. However, while the tastefully-branded denim pieces might take centerstage, new hoodies, T-shirts and tanks supplement the absoluteness of the collection’s favored material.
You can run through a lookbook for The Weeknd, PUMA and XO’s second, “Deluxe Denim” collection above, while the items themselves will hit e-shelves and brick and mortar shops — including official PUMA company locations and select retailers — on October 26.