A.P.C. Founder Jean Touitou on His Book 'Transmission' and the Notion of Minimalism

HYPEBEAST talks to the Creative Director about A.P.C.’s design philosophy and 30-year legacy.

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To celebrate A.P.C.’s 30th anniversary, the label’s French-Tunisian designer, Jean Touitou, has teamed up with Phaidon to publish Transmission, a hardcover book that chronicles the cult French label’s legacy and relevance in today’s fashion-forward landscape.

Part-retrospective, part-personal scrapbook, Transmission keeps with the label’s clean design aesthetic and includes invitations, postcards, ad campaigns and notable collaborations that have bolstered A.P.C.’s affiliation with modern, casual elegance.

HYPEBEAST ZH recently sat down with Touitou to talk about the “edited reality” that A.P.C. has created, the notion of minimalism, the evolution and purpose behind Transmission, as well as his intriguing philosophy of life — “that a machine is erasing the past.”

Transmission is available for £49.95 GBP (approximately $66 USD) at Phaidon’s online shop now.

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